You can’t visit a social network or website without encountering video. Not surprising, because you can show a lot with video in a relatively short time. Facebook in particular seems to be a major competitor of YouTube. The possibilities to upload videos and to have them play automatically have a major impact on the way we watch video. Video in combination with the enormous database of user information and the functionality of Facebook Ads is becoming increasingly interesting for advertisers. In fact, Facebook’s video retargeting options are worth gold.
Explosive growth of (Facebook) video
Facebook users now watch more than 4 billion video streams per day . That’s four times portugal phone number library more than a year ago. Many of the videos on Facebook are watched and shared via mobile devices. The number of videos uploaded directly to Facebook has increased from 25 percent in 2014 to 70 percent now. And it’s precisely these native videos that are very interesting for advertisers, because Facebook offers the possibility of retargeting the viewers of the video.
Remarketing
your website or blog. By means of cookies you collect information about the behavior of your website visitors and it is possible to show an advertisement of your company again on a website such as nu.nl or buienradar.nl. Preferably an advertisement that fits the behavior shown on your website.
When someone starts looking at watches on Wehkamp, they have already gone through a number of phases in the buyer journey and are getting closer to the moment of purchase. Through retargeting, you can show these people an advertisement with watches. The conversion on this type of advertisement is often higher than regular general advertisements. That makes retargeting an interesting instrument.
Remarketing with Facebook video
But what about Facebook? How can you combine video and ads? First, Facebook has made sure that video takes an important place in the algorithm and therefore ends up in the news feed of users faster. With Facebook’s video retargeting function, it is possible to target the people who watched your video as a custom audience for your Facebook ads.
This audience can be divided into two categories: The first one contains the people who watched at least singapore lead three seconds. The other audience watched 95 percent of the video. To use these possibilities, your video must be viewed at least 1000 times in 24 hours. To be counted as a view, the freemium, a business model with a future video must be watched for at least 3 seconds.retargeting_facebook_2