Most of the big gurus and experts are jumping into predictions about what marketing will bring us in the new year, so I also want to tell you what the most relevant trends for marketers will be this new year .
– greater dissemination of content marketing : it is one of the typical phrases in marketing, but I think it is not bad at all to remember that content is always king, the container ( images, design, presentation …) can help make reading easier but if the content is not interesting or connects with the reader, we will not achieve much virality with our publications .
increasing Reflections to importance
YouTube is one of the most important platforms in the world for watching videos, but the growing importance of Vine on Twitter shows us that users kazakhstan phone number library want to see short videos focused on a specific aspect (humor, social criticism, sports, etc.).
– advertising on social networks : with the arrival of sponsored content on Pinterest , all the most prominent social networks ( Twitter, Facebook, LinkedIn, Instagram , etc.) have advertising, more or less aggressive, and this opens up a world of i boldly recommend this possibilities for large companies and SMEs that properly identify their market niche , segmenting their advertising appropriately according to their interests and budget .
– Community manager: becomes an essential figure in the day-to-day life of any company that wants to maintain an equal relationship with its parishioners (consumers), both to recommend , inform , energize , share content (curation), collect suggestions and respond to consumer complaints or claims .
Whether you’re a large or
small business , or a self-employed individual, analyzing the bulk of the information your customers provide you with daily is essential for creating more effective promotional campaigns , offering them products related to their purchases, improving the performance malaysia numbers list of daily tasks for company employees, and more.
– Total connection to the network: every day and at all hours of the day we are connected to the Internet thanks to our smartphones, tablets, PCs , etc. This trend will continue this year and will become even more pronounced if wearables (smartwatches, smart clothing) become successful in the US and Europe .
These are the main trends I predict for 2015. In many cases, they are an evolution of the major milestones of the previous year, but their appropriate combination will be key to digital marketing this year.