Do you already have an Presta Shop allows online store or are you about to launch into e-commerce ? Discover without further delay the laos telegram data best SEO optimizations on PrestaShop , the 100% French CMS dedicated to e-commerce sites . I reveal to you the simple and effective practices allowing you to improve your natural referencing and therefore your visibility on the Internet . You will also find a large number of add-ons to achieve your objectives on search engines . Here are the 9 tips to know for an optimal ranking on the results pages .
1. Configure basic SEO factors
Mactors using directly integrated tools. Without the need for add-ons, you can already optimize your online store by following these few steps. However, even if you can implement structured data directly in your CMS, you’ll find a very useful module below to improve your SEO.
Urls
As a reminder, a URL is read by search engines and influences your natural referencing. This is why you should not neglect their structure. To do this, PrestaShop offers all the necessary options for URL optimization.
The first step is to enable URL rewriting , which simplifies writing URLs. You can then remove any unnecessary information, such as category names or EAN codes. Also, consider adding a “/fr/” suffix if your online store is intended to be translated into multiple languages.
Robots.txt
The robots.txt file allows you to direct search engine robots in of course, promoting affiliate programs their crawling of your online store. You can, for example, block access to certain parts of your site to speed up their work and prevent unnecessary pages from being indexed.
PrestaShop comes with a built-in tool to automatically generate this file. You can also use add-ons to enhance it. Be very careful, however, as a configuration error can have a devastating impact on your organic rankings.
Breadcrumbs
Breadcrumbs improve the user experience while boosting your search engine rankings. They provide seamless navigation and add visual impact to SERPs (search results pages).
The structure of an online store is often complex and therefore requires a breadcrumb trail. You’ll find all the options you need to develop it on PrestaShop.
Reviews and comments
It’s important for your e-commerce business to cn leads encourage your customers to leave a review and comment after purchasing a product. This will increase the trust of your future customers and will also impact your reputation with search engines.
The goal is to then display structured data ( rich snippets ) in the search results pages. On PrestaShop, you can add a very comprehensive module recognized by Google: Customer Ratings & Reviews Pro + Google Rich Snippets .
2. Improve loading speed
Loading speed is very important for user experience, especially on mobile devices. This criterion is increasingly taken into account by search engine algorithms. Fortunately, there are several SEO tips on PrestaShop to optimize your online store in this regard. To start, you can already monitor your site’s loading speed on GTmetrix .