White paper
Offering a free ebook is the perfect example of a content Participatory content marketing strategy. You’re offering quality information to your iran telegram data prospect without pushing them to buy. However, you’ll reap long-term benefits !
First, you build trust with your reader and Participatory content increase your chances of retaining them . Additionally, you can use this method to obtain their email address, voluntarily. You can then run your automated marketing and promote your offers to your qualified prospects .
As I just explained, email content marketing is a creating a comfortable and inviting great way to increase your sales . I’ve already given you one technique for capturing your readers’ email addresses, but there’s another Participatory content that’s also very profitable.
Take advantage of each new customer acquisition to expand your contact list . This ensures your readers’ interest when you send out your newsletters. Of course, even with a one-time purchase, some will no longer need your services. However, you’ll retain those who are still interested and significantly increase customer loyalty.
SEO
SEO ( Search Engine Optimization ) is the Participatory content undisputed ally of content marketing . Indeed, search engines try to offer quality content that meets the expectations of Internet users.
To succeed in your organic SEO, you must of course work on your texts , but also the technique of your site and its notoriety . Remember however that your main objective is to promote the user experience (UX), so don’t overdo it… To know where your site stands in terms of natural referencing, nothing beats a complete SEO audit !
SEA
SEA ( Search Engine Advertising ) is the main partner of outbound marketing . This method is particularly interesting for one-off use, mainly to accelerate your launch or promote a limited-time offer . Moreover, it would be too dangerous to focus solely on SEO to guarantee your visibility on search engines.
To succeed with paid search, you need to know your target audience, take care with your landing page , and meticulously plan your posts. Keep in mind, however, that this process only has a temporary impact on your visibility and that the traffic generated is often less qualified than with SEO.
Social networks
Social media is now essential for distributing your cn leads content. It primarily allows you to create a truly special relationship with your customers . Additionally, it’s the ideal place for your own customers to distribute your content for you (thanks in particular to the like and share functions).
However, unlike your website, these platforms do not belong to you! Furthermore, the visibility of your content is short-lived and cannot be achieved completely freely. It is therefore important to use them, but essential not to focus solely on this type of marketing .
Podcast
As I told you earlier, podcasts are all the rage! In France, there are nearly 6 million listeners per week, which represents almost 10% of the population. In the United States, which, I remind you, is often ahead of the curve in the digital world, 37% of Americans listen to at least one podcast per day!
Once again, this content format is highly effective in content marketing. It allows you to create a strong connection with your audience and significantly humanizes your communication. Additionally, you offer quality information without necessarily pushing the sale.
Webinar
This means of communication is also enjoying growing popularity. In your content, you are required to reveal your personality and directly answer Internet users’ questions.
This communication channel is extremely powerful for building trust and encouraging your prospects to take the next step. Furthermore, these interactive presentations unmistakably demonstrate your area of expertise and allow you to select a clientele that suits you.
What budget?
Obviously, the budget you allocate to content marketing will depend on your financial resources and your business goals. Furthermore, the amount allocated to your content strategy will determine the speed at which you will see benefits (return on investment).
Generally speaking, it’s been proven that companies that allocate between 25 and 40% of their overall marketing dollars to their content strategy achieve the best results. However, you can also achieve excellent ROI even if you don’t have a large budget .
Indeed, there are two techniques that allow you to achieve good performance without spending too much money. The first is to focus on timeless ( evergreen ) content in order to really bet on the long term. The other way to save is to regularly update your information . This will have a positive effect both for your reader and for your natural referencing.
How long?
As I mentioned in the previous chapter, the budget allocated to your content strategy has a direct impact on the time required. Furthermore, you already understand that content marketing is a long-term communication strategy. However, if you take a long- term view of your business , you will save a lot of money in the future.
To achieve quick results, you’ll focus primarily on outbound marketing . You’ll get started right away with paid advertising campaigns . You can also use social media and webinars to promote your business. However, to be effective, these already require a significant audience.
For long-term communication, you also rely on inbound marketing . You work on your website and optimize your content to benefit from good natural referencing . You also organize the automation of your campaigns by carefully preparing your sales and conversion funnels. Expect between four and six months to be visible , and at least a year to start making your content strategy profitable.
Structure your editorial marketing
I think it’s obvious to you by now that your content marketing needs to be organized and planned in advance. To be successful, there’s no room for improvisation!