Content What tasks do AI tools perform now? Prospects for the development of events in the field of AI in the near future How the development of artificial intelligence affects business Key topics in AI Main AI-powered tools are changing the way we support customers. AI bots , which once provided simple answers to repetitive…
Content What are push notifications Which companies use push notifications and why How Push Notifications Work and Where They Appear What’s the Difference Between Push Notifications in iOS and Android What types of push notifications are there? Pros and Cons of Push Notifications Push notifications vs SMS and email How to Optimize Push Campaigns…
If you’re a freelancer or are running a small business, you already know how challenging it is to secure new clients. The constant need to pitch your services to attract their attention can be tiring. In most cases, you may not even hear from your potential customers. While there are many ways you can seek…
Getting that sale or landing that client for the first time is terrific, but it doesn’t always happen. Just because your first introduction didn’t seal the deal, however, doesn’t mean that you have just to give up and move on. In fact, you’re now in the perfect position to start a remarketing campaign or retargeting…
A business proposal letter is your chance to showcase your skills and expertise to potential clients. Whether you’re a freelancer or representing a company, this document is your virtual handshake. Think of it as your personal introduction. It’s your opportunity to make a strong first impression and convince clients that you’re the ideal candidate for…
In the age of digital technology and instant information exchange, telegram has become more than just a messaging platform, but a powerful tool for marketers looking to expand their influence and strengthen their connection with their audience. In this short overview, we uncover the essence of marketing in Telegram. It is a practical tool for…
The general guideline for social media marketing you may have heard is to post about one to three posts per day for most accounts on most platforms. However, Stories is a little different because followers can’t click or tap if they’re not interested. While there’s no set number for how many Stories you should publish…
What’s popular? What’s not? What’s working? What’s on the way out? What’s the latest development in the world of B2B marketing? We may not have all the answers, but we’ve done some research, called some great resources, and compiled a list of B2B marketing statistics for 2022 and beyond. If you need to convince your…
For many customers, their first interaction with a brand is on a mobile device, so creating a great mobile customer experience is key. In many cases, we use our phones first, especially when we’re out and about. Even when we’re at home, we often check our phones while watching TV, cooking, exercising, and more. Chances…
You risk giving your customers an impersonal experience and potentially driving them away. Delivering your message to your customers in context, or more precisely, finding the right “mobile moment” is everything. The more brands can segment mobile consumers based on in-app behavior, purchasing patterns, and usage—ideally based on individual customer IDs—the more success they’ll have…
A retargeting strategy is an important part of your media plan. Retargeting allows you to serve online ads to users based on their previous intent-based actions on the web. It’s an important tactic for moving users down the funnel toward conversions or other desired actions. To create a truly successful retargeting strategy, you need to…
As it aims to move customers through their marketing journey. But you can experiment with it. For example, try using engagement retargeting to further engage your audience and provide them with offers or messages that increase interest in brand loyalty and engagement. Dynamic Redirection for E-Commerce Dynamic retargeting is a strategy that’s particularly useful for…
