On corrupt journalism
Rich Shumate, a former news editor at CNN and now a professor at the University of Florida, recently said:
Our problem is that today any idiot with a computer can become a journalist. Or something else. The main thing is to make as much noise as possible.
C level contract list is one such list. Which helps the people and the c l evel contact list Yoga method more effectively. A lot of sarge to add to the C level. Because the C level and programs are very similar. So the users who are using C level are getting a lot better
Of course, one could attribute this statement to the grumbling of a master, if it weren’t for the obvious: any failed journalist who writes commercial texts and doesn’t understand anything about marketing thinks of himself as a content marketer And what’s wrong with a novice dentist who used to work as a butcher? I don’t see anything wrong with that either, only all his conversations are about meat!
Text producers are ready
Passionate to talk about the quality of headlines, the importance of uniqueness, viral marketing, native content, the role of content in educating and training clients. When content marketers talk about the work they do, you can hear anything but confirmation of how the quality of the content they create affects sales. At the same time, they claim that they are real marketers.
They offer content, and the demand is for information
Today, the number of content marketers is growing exponentially. It is easy to imagine the astronomical number of publications that appear monthly on Blogger, WordPress, social networks and corporate websites.
According to the Forrester analytics that I managed to find, today up to 50% of all content has not been read or even seen by anyone! These figures are confirmed by the research of Steve Rayson from 50% of publications receive eight or fewer likes
Friends, simple questions, the answers to which confirm or refute these statistics:
Which of the recently discovered sources of information have you recognized for yourself as worthy of your constant attention?
How many sites have you added to your favorites?
How many books on marketing were considered worthy of discussion, and how much of what you heard there can you practically implement in your work?
Paul Hewerdine from the Earnest agency dismisses the current trend in the content creation industry for
marketing purposes:
The supply of new complete guide to ai mages for marketing (+ 3 tips for using images) information is growing like an avalanche, and the demand remains the same.
(in a comment for the Forrester report).
Dear content marketers, your industry is in crisis!.
And what about sales?
Listening to content marketers (let’s call them that for now), I mentally return to what I understand:
Distribution development leads to sales.
The quantity and quality of advertising – to the coverage of the target audience and, indirectly, to sales.
Prices are the reasons for sales or their absence.
Promotion by trade marketing campaigns directly leads to an increase in sales.
And what about content? Well, how can a high-quality text in every sense, built according to the laws of commercial journalism and the psychology of perception, lead to consumer satisfaction with goods and services? After all, no one needs work for the sake of work itself!
When I say that I don’t understand “content marketing,” I’m talking about my lack of understanding, for example, of the meaning of spending many hours polishing the text for a one-time flyer layou. talking about a long-term content strategy, but written for a customer from a monthly changing galloping market, for which contractors have swindled and asked for decent money. I’m talking about a huge job, in terms of volume and the number of specialists involved in this work, called content marketing.
Why all this if I need sales, not commercial journalism?
How does creating content for marketing purposes differ from “content marketing”? Let me list the myths that content marketers generate and comment on them from the perspective of trade and
advertising marketing
1. Usefulness of content
As an illustration, I would like to directly quote an a complete list of unit phone numbers excerpt from one illustrative article
The main thing is that it (the content) is useful for the target audience. “Useful” does not only mean “educational” or “applied”. Content is intended to satisfy the user’s needs with which he came to the site (entertainment, help, relaxation, motivation, training, etc.).
