Credit cards are used by 49.4% of online shoppers , Offer a variety making them the most popular payment method on eCommerce during Black Friday 2023. However, while credit cards may often be the default, we shouldn’t forget that there are other payment methods that can be leveraged during the Black Friday period. These include debit cards, PayPal, gift cards, Apple Pay, Venmo, Google Pay, and even cryptocurrencies. The list goes on and on.
With so many payment options available, you nigeria phone number library don’t want to miss out on the opportunity to make a purchase. Imagine the customer ready to buy who goes to the checkout and doesn’t see the payment method they prefer or are used to, and decides to abandon the product.
To avoid this and similar situations, implement the most popular payment methods, listed by us, on your checkout page.
9. Simplify your eCommerce checkout
Competition among eCommerce how to carry out a blogger outreach strategy stores during Black Friday is tough. But there is also competition among shoppers for the products they want to buy from their wishlist. They don’t have time to wait on your online store. With this in mind, your store’s checkout should be as simple as possible: a one-page, one-click checkout process would be ideal.
One way to do this is to bfb directory implement a secure mobile wallet that stores each customer’s payment information. It allows them to simply review their order and purchase with the click of a single button.
Another useful tip is to introduce dynamic checkout buttons that allow repeat customers to pay with their preferre payment method, pre-selecte from previous purchases. You can go a step further and add such buttons on your sales/product pages to simplify the process.
Last but not least, have a group of people test and review your checkout process. Let them identify pitfalls and areas for improvement to help you make the process smoother for the Black Friday rush.
10. Take advantage of automate coupons and codes
Another useful strategy for eCommerce during Black Friday is the implementation of coupons or discount codes.
Make them visible on your website, along with the discount percentage they offer. This will help you attract more customers.
For example, once the customer is ready to buy on the sales page, open a pop-up with the discount code and its percentage. To activate the code, the customer simply has to click on a CTA: “apply code”, “get discount”, etc. And that’s it, the code will be applie to the final price on their checkout page.
To include this functionality, explore the options in your eCommerce platform, search for a relevant plugin, or consult a developer to customize the functionality to your liking.
If you are not a fan of pop-ups, you can always place a bar at the top of your website with the same information and functionality. Once a user clicks on the CTA, the discount will be applie to their cart and the bar can disappear.