This means that services cannot be touch or handl. You cannot separate the service from the person who performs it, and no two services will ever be the same, as you will be dealing with different clients and in different situations, which automatically means that the results will also be different.
To help you better understand this difference the characteristics
Think about a scenario where you are costa rica phone number library a product, such as an electronic device. Selling this product, whether in a physical store or online, ends up becoming easier because it is an object that awakens people’s desire to own it.
When it comes to a service, however, the effort nes to be much greater to convince people that it is worth investing in the service offer . It is not enough to just show the benefits; you ne to attract consumers and make it clear how they will achieve the results they expect if they hire your solution.
Here at Agência Tupiniquim, for example, we have our success stories, which are us to add data visualization: notes to read well to our offer and demonstrate how other people obtain results using our services.
In short, the main difference between service marketing and product marketing is the type of offer and its materiality.
What are the Characteristics of Service Marketing?
Service marketing has four main characteristics : intangibility, inseparability, variability hindi directory perishability. Below, we list the definition of each of these elements, as Philip Kotler characterizes services. See:
Intangibility
unlike a product, a service cannot be touch or experienc before being purchas.
Inseparability: services are creat and consum simultaneously. In other words, it is not possible to separate the production and consumption of services. Therefore, it is important to maintain a good relationship with the customer.
Variability: services vary depending on who performs them and where they are provid. This means that a service may vary from customer to customer, but always ensuring the satisfaction of all customers and maintaining the quality standard.