Smart phrasing requires people to think. And asking people to think doesn’t work online because web visitors are hunting – they don’t have time to think. So keep your web text as simple as possible! sales texts Write as if you were writing to a 12-year-old, because it makes your text easy to follow. And be careful with jokes if you are not absolutely sure that your target audience will understand them. 4. Imagine that you are a scanner with consciousness, that is, write to scanners You read a lot and for a long time on the web. Text with a sales incentive is also read a lot, but not for a long time, but briefly.
How to create content for a conscious
Websites whose essence and purpose of existence is SALE are not counte! I promise I won’t do it again. “[What most web visitors do] is land on a whatsapp mobile number list new page, scan some text, and click on the first link that catches their attention or somehow resembles what they’re looking for.” – Steve Krug Studies claim that only 16% of people read web pages word for word. Most people scan. (Source: Alertbox by Jakob Nielsen). Although this research is from 1997, it is still valid to this day. Their more recent research on how the human eye scans web pages in an f-shape. scanner? Checklist: Does your title convey what you do.
Do your subheadings summarise
Does your image contain a sales message? key points? Do easy-to-read bullet points reuce word count? Your web visitor is looking for information or ADB Directory products. information just by looking at your website. 5. Use keywords in content creation that people are really looking for and want to see “As online readers, we are again hunter-gatherers, only this time instead of scanning the horizon for prey, we scan pages for certain words. When we see these words, we click on them and we act.
