HTML Sitemap
An HTML sitemap is a useful tool to Loading speed is help your online store visitors navigate your site. It also makes it easier for search engine crawlers to korea telegram data find your most important pages. This allows you to highlight your key categories, subcategories, and products.
Magento 1 allowed the creation of HTML sitemaps by default. With Magento 2, this is now only possible with plugins such as SEO Toolkit or HTML Sitemap . Another method, only valid if you have the technical skills, is to create this file yourself.
XML Sitemap
This tool lets search engines know which pages to crawl and index. Generally, it should contain a maximum of 50,000 URLs and its size should not exceed 50 MB.
On Magento 2, you can optimize this document in your “catalog configurations”, under the XML sitemap heading. Select the “store view” to include categories, products and CMS. Also modify the update settings so that it is done automatically. Remember to adapt the frequency according to your needs and choose a time of low traffic.
Once you’ve made these settings, you can generate your XML sitemap by going to your SEO & Search settings . At this point, you can also customize the name and path before creating your file. Once you’ve done this, I recommend adding your sitemap link to your robots.txt file to make it easier for indexing robots to work.
Robots.txt
The robots.txt file is a crucial indexing tool for scrutinizing data and ai tools SEO optimization of an online store or any large website. It allows you to authorize or prevent search engines from accessing certain URLs. It is therefore essential to generate and maintain such a document in order to protect yourself from a penalty related to duplicate content and to preserve your crawl budget . I recommend that you block access to the following pages in particular:
- research ;
- user account;
- sid and phpssesid;
- filters (price, colors, sizes, etc.).
Please note that in the basic settings of Magento 2, all of these pages are authorized for indexing ( allow ). You will therefore have to manually add the pages that you do not want to appear on the search engine results pages ( disallow ). At the same time, remember to also enter the noindex attribute on each of the pages concerned. These steps are essential for both your SEO and your brand image. Indeed, you risk not only wasting robots’ time, but also transmitting low-quality information to your potential customers. Here are the steps to follow to configure your robots.txt in the administration settings:
- go to Inventories > Settings > Configurations;
- on the displayed page, tap “Design”;
- Select “Search Engine Robots” and then edit the data.
When updating this file, be sure to respect the cn leads formatting. Otherwise, the information will not be taken into account by search engines.
Faceted navigation
Faceted navigation is useful for e-commerce site visitors because it makes it easier to access products. It’s also important for SEO because it increases the number of optimized and indexable pages based on the filters used. I recommended that you force the non-indexing of filters for your product pages. However, this is a subset and no longer a simple sorting. If I take the example of the query “sport shoes,” it would then be a search such as “brand name.”
The trick is to create a subcategory on Magento that’s accessible to search engines for your most relevant articles. Be careful to carefully define the information you transmit to indexing robots. If you specify the nonindex attribute on a canonical URL, your message won’t be clear and you risk losing all the value of this link.
Paging
Pagination allows the user to easily move from one page to another using “next” and “previous” buttons. This is achieved by using a “rel=prev/next” attribute, which is unfortunately not available by default in Magento 2. Again, the SEO Toolkit plugin allows you to add this feature to your online store.
Note that while Google doesn’t seem to use this criterion in its SEO algorithms, this isn’t the case for all search engines. Setting it up is pretty easy, so if you already have the necessary plugin, you have nothing to lose by implementing pagination.
Improve loading speed
User experience is now paramount, and the ever-increasing use of mobile searches is only increasing this need.
Accommodation
When choosing your web host, it is important to check certain parameters:
- Magento optimization;
- CDN ( Content Delivery Network ) compatibility ;
- functionality with Redis, Varnish and Nginx.