Check the Shopping Ads Policies: g is an important step that can only be completed when you understand everything that can and cannot be done when using the tool. To avoid problems with your ads! read the Shopping policies carefully .
Use quality images: the great advantage of Shopping is precisely the use of images. Therefore! you need to take care with them. Keep an eye on Google Shopping recommendations and prioritize images that only show the product being sold.
Create good titles and descriptions: It is important to create concise titles and descriptions that focus on digital marketing trend no. 10: customer centric integrated digital marketing most relevant information about the product. If you have any doubts! take inspiration from competitors’ ads.
Keep your prices competitive: there is no point in being featured
Google Shopping if your product is priced much higher than the competition. Whenever possible! keep your prices competitive! highlighting special offers and promotions.
Ensure a good experience on your e-commerce site: when people click on your Shopping ad! they will be redirected to your website page. From then on! what will ensure that the person makes the purchase is the experience they have on your website. Therefore! ensure that your website is well optimized and that it is safe for users.
These tips are valid for those who want to use only the free Google Shopping listing! as well as for personalized content will who want to invest in the Google Ads Shopping campaign.
And if you need some more tips and other useful information for your online store! be sure to check ao lists our post on How to Create Ads for E-commerce? See 6 Steps and Tips to Increase Your Sales .
google shopping for ecommerce
Advantages of advertising on Google Shopping
Google Shopping is an excellent tool for both physical and virtual stores . Proof of this is the number of brands that have already embraced this feature.
Now! with free listing! Google Shopping has become even more accessible! as it has eliminated initial barriers for e-commerce businesses that are just starting out in the market.
But besides the accessibility of Google Shopping! what other advantages are there in using this tool for your e-commerce? Take a look at the main ones we have selected for you.