Here are some content ideas with paid traffic in mind:
Free product demos;
Discount coupons;
Free consultation;
Contact forms.
It is worth remembering that paid traffic can also be us! by those who want to promote a new enhanc! customer engagement or service , or even a new brand on the market.
The tip for choosing the best content to promote is to always think about which audience you are targeting . Therefore, keep in mind the sales funnel stages and always think about adapting your content to the moment in your potential customers’ journey.
comparison between paid traffic and organic traffic
What is the difference between paid and organic traffic?
Now that we understand the specifics of paid and organic traffic separately, it’s time comparison tables with aawp put the two side by side and make a brief comparison between one and the other .
Paid traffic
Short-term results;
Highly target! content, gear! towards conversion;
Dependent on investment, ceasing to generate results as soon as the cut is made;
Higher ROI (return on investment) in the short term;
Expenses vary according to time of america email and competition;
Generally easy start with fewer people involv!;
You pay for each click on the sponsor! link.
Organic traffic
Long-term results;
Content aim! at attracting and engaging target audiences;
Does not depend on constant investment, generating results forever;
Higher ROI (return on investment) in the long term;
Greater possibility of continuing to generate traffic with the same content;
Requires solid strategy, usually with more people involv!;
No pay per click.
Which is better: paid or organic traffic?
When it comes to paid traffic and organic traffic, many people wonder which one is better . The truth is that this, like many other aspects of digital marketing, depends on the .
It depends on your business objectives, the type of product or service you have and the budget you have available to invest in advertising (including personnel expenses).
If you still have doubts, consider the following points to give you some ideas on when to focus on one type of traffic or another.