Deciding whether to continue using a marketing tactic or look for other options can be confusing. How successful is this tactic and is it leading to worthwhile consequences for your business?
By setting goals when you start testing new tactics and following specific metrics, you’ll take all the guesswork out of knowing whether your marketing campaigns have been successful or not.
Check out these 7 marketing success metrics that every business should implement before starting a marketing campaign.
7 Metrics of Success in Marketing
Get a clear picture of how your marketing campaigns are performing by following these performance metrics and tracking them against your marketing goals.
1. Website traffic
This metric is important because it shows how knowledgeable you are about your products and services. It can also shed light on your content marketing strategy, as you see which content gets the most traffic and look for ways to help your customers find information related to your products and services and answer common questions.
Your website traffic can fluctuate for many reasons, so you don’t want to just look at your overall traffic. You should look at where your traffic is coming from and how it compares to the same time the year before. Website traffic can be seasonal, especially if you’re in certain industries.
The easiest way to start tracking your country wise email marketing list site’s traffic is to set up Google Analytics. The free tool offers detailed data on where your traffic is coming from. Here are some traffic sources to look at:
- Organic Search
- Announcements
- Referrals (and which referral sites drive the most traffic)
- Send by email
- Social media
You’ll know how well your marketing tactics are working and what potential customers are doing on your site once they get there.
2. Website Conversions
Once you have Google Analytics set up on your website, you are ready for more advanced tactics. You should set up conversion information on your website, which tells Google Analytics what a conversion is. For eCommerce websites, this is completing a purchase. But on other sites, it could be filling out a form or booking a demo.
Website traffic only tells you a small part of the customer journey to purchase. You need to move on to the next step to see if that traffic is having an impact on your business. Maybe you’re driving a lot of traffic to your site, but for some reason your visitors aren’t converting. This tells you that you need to update your user experience or strengthen choose the right tool when starting a blog your calls to action to encourage customers to take the next step.
To determine your site’s conversion rate, you take the total number of conversions per month and divide it by the total number of visitors to your site (make sure you use the total number of visitors, not the total number of visits).
So, if you get 10 conversions per month and 1,000 site visitors, you’ll have a 1 percent conversion rate. The average website conversion rate is 2.35 percent , which means you need to work to improve your conversion rate.
3. Lead Attribution
For most industries, lead attribution comes in the form of good website metrics that tell you where the traffic that converted came from. But brick- china Numbers and-mortar stores also face the challenge of determining where the traffic came from. Surveying shoppers at the checkout can help attribute foot traffic to a physical store.
Another challenge some companies face when tracking lead attribution is determining where a lead came from when it comes through a phone call. Luckily, many digital tools make this task easier, but if you can’t afford these tools yet, you can also ask customers questions about where they first heard about your business.