Involve your audience in content creation

Between endless selfies and the occasional cat video, people spend a lot of time thinking about themselves and their own posts. So why not give them the opportunity to guide the content you use? For example, instead of just reposting every new blog post on Twitter without showing your followers who wrote it or what it is, why not ask for their opinion first and then include some of their responses? This is a great way to involve them in the process of creating engaging social media content, and it will make them feel like part of the team.

Stay active on social media

One of the most common mistakes people make when trying to create engaging content is to only post once or twice a day, thinking that this will give their followers more time to see it! The truth is, you need to be active on social media to really engage with your audience. Instead of only posting once or twice a day, try posting 5-10 times a day! This will keep their attention and make them more likely to share your content.

Be transparent with your audience

Another great way to create engaging content is to be transparent with your audience. People love to know what’s going on in other people’s lives, and this is especially true on social media. If you always know what your favorite celebrities are up to, then why shouldn’t they have access to that information? Share some behind-the-scenes photos or tell them when you’re having a bad day so they can see the real you. A lot of people have had success with this method, so give it a try and see what happens!

Creating engaging social media content can be a challenge even for the most experienced marketers. In order to stand out from the crowd and keep your audience interested, it’s important that you have a consistent schedule or cadence for posting new content on Facebook, Twitter, Instagram, etc. We’ve got six tips for creating truly engaging content — try incorporating some of these into your strategy today!