Ensuring your site’s security is just as Improve site security important as optimizing speed, especially during times when you expect high traffic. If your website gets infected with malware or suffers a DDOS attack, it could go offline, resulting in lost sales and even damaged customer trust. Here are some quick and easy tricks you can do ahead of time to keep your website safe during Black Friday and Cyber Monday.
- Choose a secure web hosting service : Make namibia phone number library sure you use a secure hosting provider with robust server infrastructure and solutions, such as DDOS protection, server monitoring systems, and backups. At SiteGround, we pride ourselves on providing customers with all these essential features and more, such as an AI anti-bot system, a Web Application Firewall, as well as the latest and most secure software versions, including PHP 8.2 by default and the latest MySQL 8 .
- Use strong passwords and implement two-factor authentication (2FA) : Keep in mind that both you and your users should create strong and secure passwords. Also, add an extra layer of security for your website admin accounts. With two-factor authentication enabled, your login will require an extra step before anyone can access your admin account, making it much more secure. If you use WordPress, don’t skip adding two-factor authentication that you can enable in one click using our free Security Optimizer plugin .
7. Prepare your customer service
Once you have your website what is a briefing for influencers? speed and security sorted out, it’s time to focus on your support during Black Friday and Cyber Monday. Providing adequate support to your site visitors is very important, as customers nowadays expect quick responses to their queries, especially during high-traffic events.
Whether or not your business has a dedicated support team, adding a visible, clear, and helpful FAQ section is essential. It can significantly reduce the burden on your support team and improve the overall customer experience. Try to provide a comprehensive answer to all common customer questions, including product details, shipping and delivery information, return policies, etc.
For those who manage customer support, whether with a dedicated team or independently, make sure to increase your availability for Black Friday and Cyber Monday inquiries. Consider increasing your support hours or incorporating live chat or AI-powered bots to help you handle routine inquiries.
8. Plan your Black Friday marketing efforts
To make the most of your bfb directory Black Friday and Cyber Monday deals, take the time to think about and prepare a well-planned marketing strategy. The sooner you start building anticipation, the better results you can expect. For your marketing strategy, consider focusing on and using the channel that is traditionally most effective for your specific business.