Producing videos costs. Producing beautiful videos even more. Because of the equipment but also and above all because of the creative part that must be brilliant to emerge from the magnum sea of the web, a little viral and a little informative. However, if your business includes eCommerce, investing in videos is a croatia phone number library great idea. A timely post by HubSpot, in fact, provides some interesting statistics that explain how different the reactions of potential customers are if there is a video or not in that eCommerce. It is worth, between one investment and another, in the meantime “spending” the minutes necessary to read this post until the end so you will know more. Here is what is said about the importance of videos in eCommerce.
Are you moving into eCommerce?
Then set aside money to produce a series of videos related to your product. Why? The reason is revealed to you by HubSpot that in one of its posts lists statistics capable of making you understand the importance of videos on eCommerce. Let’s look at them together:
- 14% of search engine results displayed are videos
This data alone explains the importance of videos in eCommerce. This is a significant portion of users that it would be improper to lose, leaving it to the competition. It is no coincidence that Google has recently declared that video campaigns will soon be grouped like any other ad through AdWords. - 73% of visitors who watch a video will buy betting email list
It is a statistic that nails to the wall the reasons for the importance of videos in eCommerce. Probably because of the more detailed explanation of the product but also to unconsciously “reward” a company that shows it is taking risks to sell, the consumer acts more when faced with a video.
Some statistics prove it
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- 46% of users run away when there is no video
This is a bit of a nemesis of the previous statistic and explains equally well the importance of videos in eCommerce. You don’t put money into it? You don’t give me explanations? I’m leaving. Here is the simplification of the cognitive process that generates these numbers. Simple but shareable. - 57% of video watchers are more aware of the product
What does this mean? Consequently, complaints and negative feedback on products decrease significantly if you consider the importance of videos in eCommerce and your reputation on the web benefits from it. - 58% of buyers consider companies with eCommerce videos more trustworthy
This last statistic on the importance of videos in eCommerce is the result of the previous ones. The user knows that videos cost money and that, therefore, you are willing to invest first in your business. Not only that. They also know that the product that will arrive at their home will not have any unpleasant surprises because you have explained it perfectly. In short, everything suggests that you have an excellent reputation and, therefore, that you are trustworthy.