He creat! this method that generat! growth through small levers and “tricks”, which were relat! to the viralization of campaigns, customer relationships and referral marketing.
How this work is done in practice: Analyze the business numbers and metrics, understand the company/startup scenario, know the consumer and product very well and know the timing and type of approach appropriate to generate leads and customers.
That’s why the growth hacker (the professional in this area) is a kind of scientist and 5 critical skills all agency staff must develop creator, and is always looking for problems and “levers” in his business (hence the term hacker ).
Growth Hacking as a profession of the future (and the present!)
This terminology is not so new in Brazil, but it is still unknown to many people.
However, it has been spreading throughout the country and managers and large companies (and even small ones) have already realiz! the importance of growth hacking, and it is already one of the areas and professions with the most demand in marketing.
Companies have gradually realiz! the importance of having a data-driven and data-driven culture, because:
They begin to correct mistakes in the company as a whole
They create hypotheses and document all efforts over the months (and even years!
They make your parallel areas and sectors more organiz! and adapt! to metrics and KPIs.
These are some of the factors at play when we talk about growth hacking , as how ai will change the labor market are many other things.
Today, managers demand more control and better monitoring of professionals’ work, which ao lists that it is increasingly normal to talk about metrics and KPIs, whether you are in the growth area or not.
Now let’s talk about how you bring this new science to your business and how everyone benefits from it.
5 Ways to Expand Your Business with the Growth Technique and Mindset
One of the first tasks a growth hacker has when he or she arrives at a company is to organize the company. He or she creates maps and frameworks (models) so that everything is measurable and suitable for his or her work.
And in this process he finds errors and begins to correct them, showing possible improvements for the company.