How to share link juice effectively?

First, you should avoid sharing this juice with How to share link many different pages, as this will decrease the amount of juice each page receives. Transferring juice to sweden telegram data a page that doesn’t need it is a real waste.

I recommend mastering link juice by effectively using the rel dofollow and nofollow attributes of your links. We’ll cover this in detail in a future article.

Help Google analyze your website

You may have heard that links are “votes of confidence” from other websites. They also help search engines understand what your content is about. Search engines use bots to crawl your site and gather information that helps them understand your content and pages.

They visit your website, follow your links, and index the pages. A strong and intelligent internal architecture will help bots easily find all pages, including the latest posts or those with few visitors.

Internal linking also allows these robots to understand which pages are the most important. It guides them and helps them in their indexing process.

For example, let’s take a company that sells different types of notebooks. It’s likely that their main page will rank higher for the keyword phrase “moleskine notebook” (I love this type of notebook, I have a drawer full of them) than their dedicated page for that type of notebook. Including a link to the Moleskine notebook page on the main page will help Google understand that it’s relevant.

Internal linking therefore facilitates analysis and successfully promote your website and application indexing. The easier a site is to analyze, the better it will be referenced. Remember that Google wants to offer the best content to the Internet user; it doesn’t want to make a mistake.

Prioritize your keywords

To design a simple structure that supports specific keywords, start by choosing a page and its keyword.

You can help yourself with my chapter on SEO research and keywords .

If, for example, we want to rank for the phrase “moleskine notebook” and we have a page about that, then we can highlight the page using anchor text (the clickable text in blue).

This sends a clear signal to Google and demonstrates the page’s relevance to that keyword. By adding internal links pointing to your “moleskine notebook” page, you improve its SEO and therefore increase your organic traffic.

Anchor text must be relevant. Avoid keyword stuffing. Before Google’s algorithm updates, it was possible to use the same text for all anchor texts. This allowed you to rank highly for a keyword phrase. Today, Google is smart enough to understand the context and implications of anchor text, in addition to the keywords used.

To learn everything about link anchors in SEO, follow the guide .

So make sure your anchor texts are natural and unique. Avoid using the exact same keywords.

Improve SEO

SEO is based on the concept of PageRank. Each link conveys a certain level of american samoa business directory notoriety to the page it links to. When indexing robots analyze your site and your pages, they discover other pages and assign a probability of following these links.

With millions of new web pages added every day, these crawlers are very busy, so a well-thought-out structure is a major asset.

Discover the mathematical workings of PageRank and the reasonable surfer model in our dedicated article.

You can also use SEO tools dedicated to internal linking and make your content strategy more effective.

Can we do without an internal meshing strategy?

First of all, the aforementioned benefits are hard to ignore: improved site SEO, maximizing user engagement, and increasing link profile, to name a few.

From now on, I advise you to check your old content and make sure that it has a sufficient number of internal links.

Internal links require maintenance, so it’s important to perform regular checks.

Given Google’s latest algorithm updates, it’s a good idea to work on your internal linking. After all, Google is a force to be reckoned with, and internal linking is one of the key determining factors in website SEO.

 Bonus : the pagerank calculation tool

The PageRank Tester tool  is an easy-to-use free SEO tool that allows you to calculate and understand internal page rank distribution.

To use it, go to the calculator and add the number of pages you want, as well as the links, the tool automatically calculates the pagerank.

Conclusion

Implementing an SEO and content strategy has become essential for online businesses.

Neglect internal linking and you’ll miss out on potential customers and SEO optimization opportunities for your site. Unlike netlinking , this is the aspect most often overlooked by sites. However, with the help of internal links, you can improve your SEO.

Internal linking is one of the most important elements of on-page SEO and, as such, can make all the difference.