How to Increase Sales on

How to Increase Sales on Instagram As marketing professionals, we are always looking to discover how to increase sales on Instagram through best practices and increasingly sophisticated strategies. The effort makes perfect sense, but the reality is that sometimes, some small changes to your procedures and settings can help a lot to increase sales on Instagram . With over 92 million active users, direct sales through Instagram or through Instagram Shopping represent a business opportunity that no brand can ignore. The problem is that many people still believe that simply creating an Instagram profile and posting will solve the problem. This is not the case, neither on Instagram nor on other social networks.

You need to have a method. To guide those who are just starting to develop their digital marketing strategy focused on sales on Instagram, or even those who already work in this area, we have created a step-by-step guide for you to discover how to increase sales on Instagram.

 

To make this tutorial as educational as possible, we have selected some topics that we consider most important, such as: 1 – Detailed Strategic Planning 2 – Well-Structured Profile 3 – Create an Online Store on Setting a Standard for Your Photos 5 – Selection of the Best Captions and Hashtags 6 – Identify the Best Times 7 – Well-Structured  Ads Strategy 8 – Creating an Editorial Calendar 9 – Interaction with Followers 10 – Monitoring Results If you want to know how to increase sales on Instagram, check out each of these topics and make any adjustments you deem necessary to your strategy. Let’s .

Detailed Strategic Planning

 

There is no way to increase sales on Instagram if you have not created a detailed and technically sound Instagram marketing strategy . It’s a big misconception that Instagram marketing is all about posting. True Instagram marketing focuses on three pillars that are common to all social media platforms: Attraction Relationship Conversion Therefore, the first thing you will need to increase your sales on Instagram is to have a defined technical plan for these different steps. 2 – Well-Structured Profile Since increasing sales on Instagram depends largely on how you build trust with your potential customers, it is essential that you have a well-structured business profile.

 

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Therefore, the first step is to review your profile, filling out all the information about your business. Keep in mind that people need to know you in order to feel confident about making purchases. It is important that you make clear what you sell, your communication channels and everything else you consider.

Finally, as increasing sales on

 

 

Also means increasing global exposure, it is also important that you do Social Media Optimization – SMO work to attract more customers. 3 – Create an Online Store on Instagram Want to know how to increase sales on Instagram? It’s simple! Take your e-commerce platform to the network and use your posts for direct sales. Since the launch of Instagram Shopping , it has been possible to directly integrate your online store with your Instagram profile, transforming it into an extension of your store. Implementing this integration is very easy and quick, as most of the best-known e-commerce platforms on the market already provide this functionality. All you need is to have a Facebook page to create a Product Catalog and integrate it with your online store on Instagram.

To learn more details about this option for creating a direct sales channel through your profile, we suggest you read our article How to Create an Online Store on Instagram . 4 – Setting a Standard for Your Photos In terms of image, it is important that you set a standard for your shapes. A good source of inspiration is to do some research among your competitors’ profiles on Instagram Shopping . Try to identify which photos are receiving the most engagement and from there, create your own pattern for the photos to be published on your profile. In short, create a visual style for your brand’s shapes. When selling products, we do not recommend that you use filters, as whether you like it or not, they end up altering the reality of the product, which can even generate legal problems for your business.

Promoting an online store on

 

Should focus on authenticity, on creating true bonds of trust with your customers and followers. How can you increase sales on Instagram if you don’t have a sincere relationship with your potential customers? It’s not possible, don’t you agree? 5 – Selection of the Best Captions and Hashtags How to increase sales on Instagram? Simple, improve the communication process in your posts.

In addition to your brand’s hashtag, include a maximum of three more, to avoid overdoing it. 6 – Identify the Best Times Another when to update your website: a guide for small businesses thing that people and companies interested in knowing how to increase sales on Instagram can do is analyze their publishing schedules to reach as many people as possible. You’ll want to do some research to identify the times when your potential customers are online so that your posts are in front of the right people at the right time.

 

You can check this on

 

Facebook and even Google Analytics. Once you have identified this parameter, start testing posts during peak viewing times. How to Increase Sales on Instagram 7 – Well-Structured Instagram Ads Strategy As increasing sales on Instagram directly refers to increasing brand exposure, another essential strategy is to invest in Instagram Ads .

The first step to this is to create specific audiences with a real interest in your products. Targeting ads on Instagram is the real trick of this tool. Through it, you direct your ad to those who are really interested, thus creating ads with a high conversion rate and promoting huge savings in resources. It is for this reason that in our Facebook Ads Course , we dedicate an entire module solely to creating segmented audiences. Once that’s done, simply create your ads, preferably on the Facebook ads platform, because it has more features, and monitor the results, so you can make any necessary adjustments. 8 – Creating an Editorial Calendar Now let’s talk about building a community around your brand.

Another important step to increase sales on Instagram and at the same time increase the relevance of your profile is creating an editorial calendar. It’s not that you have to publish a series of posts or Stories every day . What really matters in terms of the algorithm is creating consistency around your publications.

 

Without this consistency your

 

May suffer in terms of the reach of your posts, due to a negative impact on the algorithm. Determine an X amount of posts to be made regularly on certain days, to create a pattern of activity, both for the Instagram algorithm and for your followers. If you have an online store on Instagram, one idea is to create one or two days during the week to only advertise promotions and leave the others for engagement posts, such as tips and others.

Interaction with Followers How can you increase sales on Instagram if you don’t create a community around your profile? To do this, always interact with your followers, creating engagement with them, which will certainly result in a positive approach in terms of sales.

 

Interact with comments made on your agb directory posts, which we call active engagement, and also promote active engagement, that is, visit your customers’ profiles and interact in some way with their posts. How to Increase Sales Through Instagram 10 – Monitoring Results The main tips on how to increase sales on Instagram are here. We need to round off this list with a flourish by creating a system for monitoring results.

A publishing automation platform

 

is very welcome in this case, as in addition to speeding up the publishing work, it also allows us to monitor the results of each one, giving us a technical view of the impact of each one. In our Instagram for Business Course , we often say that Instagram marketing without measuring results does not exist, so much so that we dedicate an entire module to this issue.

 

To complement the reading of this tutorial on how to increase sales on Instagram, we suggest that you also read another article published here and on our website, under the title How to Sell on Instagram . Now that you know the basic tips on how to increase sales on Instagram, it’s just a matter of getting organized and getting to work. Stay up to date by subscribing to our Newslette.