Managing a quality website is an essential part of any successful marketing campaign. And from time to time, sites need to be updated to Conduct to keep them up to date with modern standards or to fix minor errors that arise when the webmaster makes changes.
A website audit can help you perform frequent reviews of your website to see what needs attention and what is working well. Conducting a portugal business email list website audit requires just a few steps.
Stages of website audit
A website audit should be done at least once as more and more habits become automated a year. If you can do it every six months, even better. Here’s what you should consider.
1. Check your Google Analytics
You should be getting monthly site stats to see how your site is doing. But during a website audit, you’ll want to dig deeper into the metrics and look for any trends or sudden changes in trends that might tell you there’s a problem with a page or a feature on that page. Here’s what to look for when checking Google Analytics:
- Ups and downs that may indicate seasonality or problems
- The best performing pages so you can fax database develop more content like this
- Poorly performing landing to Conduct pages that require optimization
- Pages that have no visits, which may indicate a problem
2. Check what Google indexes
Make sure Google only indexes one version of your site. Some websites end up indexing different versions of the same URL. For example, Google indexes both an http site and an https site. If you have set up your website correctly, it will not matter whether you enter your website address with an “S” or not, the same web address will appear in your address bar once you click the “Go” button.
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3. Make sure you don’t have pages with low-value content
The easiest way to do this process is to use an SEO tool like SEMRush. You want to check if you have duplicate content, low-quality to Conduct vcontent, thin content, or other poorly performing pages. Having these pages will lower the quality of your site overall, making it harder for any pages to rank. You should also make sure to fix broken links during this process. SEO tools are also good at spotting these errors.