Stripo: With your wide range of roles, including General Manager at Only Influencers, Founder and CEO of Email Optimization Shop, and Programming Chair of the Email Innovations Summit, you have quite a diverse set of responsibilities. How do you manage these multiple roles and the challenges you face?
It seems like a lot:
My primary role is as a strategy consultant with Email Optimization Shop; I help organizations make their email marketing more effective and profitable. I’ve been doing that for more than Bolivia Email List 20 years, and I’ve had the pleasure of working with some great brands, including AARP and Hasbro, Capital One, Dartmouth College Fund, The New York Times, United Parcel Service (UPS), and Verizon (B2B and B2C).
I was a member of Only Influencers:
the original email industry How to Combine Different Roles professional community, long before becoming the general manager. It’s always been amazing how people in this industry share information on what’s working, what’s not, and how to do better email marketing. Only Influencers epitomize that. It’s a group of people who love email marketing and sharing their knowledge. I’ve learned so much from the community; I hope others can say they’ve learned from me.
The Email Innovations:
Summit is an email industry How to Combine Different Roles conference produced by Only Influencers, with our parent company Rising Media, each summer. Handling the programming allows me to leverage my industry contacts ADB Directory differently to give industry thought-leaders and lesser-known email marketers a platform to share their knowledge and expertise. All are a labor of love for me. I love what I do, and I love this industry. The only challenge is the limited number of hours in a day! S: With what request do clients come to you in Email Optimization consulting
What they’re not doing that they should be:
Once we do that analysis, which How to Combine Different Roles involves looking at the quantitative and qualitative data, the roadmap to improvement is clear. I love doing that initial analysis but staying on to help implement even more. Overseeing the creative and other development allows a knowledge transfer of best practices with the client’s team; it’s also fun to do the reporting and see how much the changes have boosted performance. Once we begin implementing, we do A/B or multivariate testing, which allows us to confirm that we are improving performance and quantify that improvement. I’m a bit competitive, so performance testing is always fun.