Paid advertising can be a smart way to grow your business. But if you find that the advertising channel isn’t working for you, canceling it can help you reinvest that money into more effective tactics. If you’re looking for information on how to cancel Yelp ads, you’ll find the details here.
Want to know why you’re not seeing results from Yelp ads? Read our blog, which explains some possible reasons: Not seeing Yelp, Angi, or HomeAdvisor ad results? Here’s why, and an alternative .
Step-by-step instructions for canceling Yelp ads
Most businesses set up and manage their own advertising on Yelp. However, others have a contract with Yelp for their advertising, in which case terminating the program requires calling Customer Service at 855-380-9357.
But for most advertisers, canceling Yelp ads is as simple as following these steps.
- Open the Yelp for Business page on your desktop or laptop by going to biz.yelp.com.
- Go to the Payment page.
- Next to the paid product you want to cancel, click the Cancel icon. You can also pause your campaigns on the same page by clicking the Pause icon.
- The system will guide you through a series of prompts to help you cancel your reservation.
- Return to the Payment page to ensure that the cancellation was successful.
Signs It’s Time to Cancel Your Yelp Ads
No matter where you run your phone number list advertising campaigns, you should monitor their results closely to see if the money is worth the results.
Yelp isn’t the most analytics-rich platform, only providing clicks and impressions. That means you’ll need to set up some processes to measure ad performance in other ways.
Track where traffic to your site is coming from and whether that traffic is leading to sales or leads so you can tie it back to your Yelp ads. If you have a physical store, ask customers how they heard about you and log it somewhere so you can track how many of them said they found you through Yelp.
Attributing business through Yelp advertising is more difficult than other marketing channels, so your marketing team may recommend testing new tactics and ways to spend money that will provide a clearer return on investment.
Repurposing Yelp’s Ad Dollars
Once you’ve decided to stop advertising on Yelp and reinvest the money into another form of advertising, you’re probably looking for options on what to do next. Here are some ways to spend your money wisely.
1. Invest in Google Ads
When done correctly, Google Ads delivers excellent ROI. One study found that such advertising can deliver an 800 percent ROI, or $8 for every $1 spent on advertising.
Of course, this requires a clear understanding of who your customers are, what they’re looking for, and how to reach them with effective advertising messages. As with any advertising program, you can’t just set it up and expect the money to start rolling in. Instead, you need to track your ads’ performance and make changes to your campaign as you learn more about their effectiveness.
Update your target keywords as you discover new ways consumers search for your products or services. Test ad copy variations to see what works best, and write your own copy for similar keywords that resonate with your audience.
Monitor your Ad Quality Score to find ways to optimize your ads and rank #1 to beat your competitors and get an even higher ROI.
Make sure your landing pages are set up to 7 tips to improve your company’s financial control track conversions, whether it’s a form fill or a sale. This way, you can easily track your ROI and know which keywords are driving the most return on china Numbers your ads so you can further optimize your selection.
The tools and analytics provided by Google Ads are far superior to Yelp Ads, making them often the better option for most businesses.