How to Analyze Competitor Strategies for English SEO

I have been on a business trip recently to provide English SEO training for companies . I am sorry that I haven’t updated high-quality SEO articles for a long time. If you want to maximize the benefits of your website to customers, I hope you will read the following article carefully. Every time we introduce a new product, we will sort out the companies that are doing well on the Internet based on the services provided by customers, and then analyze and evaluate whether we can surpass them, what channels they have used, and what are the advantages of each company on the Internet. We integrate and analyze and develop English SEO strategies that surpass competitors.

Analyzing competitors is a crucial step

In our English SEO. By analyzing competitors, we can clearly know the gap between us and our competitors, and how big the competition in our industry is. By analyzing competitor data, we can quickly find more effective keywords, more effective external links, and which channels we can use to promote to get better results. We can determine what kind of content we need to surpass them and how many high-quality resources we need.

Step 1: Determine your keywords and find out

English SEO competitors who provide the same services as you. Take laser cutting machine as an example. We search on Google in the United States and find out the competitors in the top 20 websites. If we find too few competitors for a certain word, we can change the name of our product to find other names, such as laser cutting machine to laser cutter, and continue to find peer websites. Try to sort out more than 10 peer websites.

 

The above method is to find competitors manually. Of course, we can also check competitors in SEMrush or Ahrefs. This is used when your website already has the target keyword in the top ten. If the website does not have any data, it is recommended to search manually in Google, and try to use US Google.

Second: Choose a competitor to analyze. In actual operation analysis, we try to analyze all competitors. Here we only take https://www.epiloglaser.com as an example.

1. Check the domain name age

: Use o check the domain name age and expiration date. This can help us understand how old the competitor’s website is. Old sites are generally difficult to surpass, while new sites are relatively easier to surpass. The age of the domain name and when it expires are also important factors in Google ranking. The longer the better.

 

2. Check the history of the website, https://web.archive.org/web/*/https://www.epiloglaser.com. Through the website time machine, we can roughly analyze what kind of homepage the website has made in each period. When purchasing old domain names to make weighted sites, this tool is more suitable for us. However, through it, we can roughly analyze the development history of the website and the development history of the product.

The proliferation of mobile devices has rendered phone numbers not only essential for personal communication but also phone number database valuable assets for businesses and organizations. Phone number data providers have emerged as critical entities that facilitate the acquisition, management, and utilization of phone number data for various applications ranging from marketing to fraud prevention.

 

 

 Check the website inclusion and website content

Use site:epiloglaser.com. The figure below clearly shows that the inclusion result is 5550, with multi-language how to evaluate the effectiveness of the revenue operations system secondary domain names. Take a closer look at the website content. Every page is very delicate in design and text expression.

 

4. Check the website directory and website structure

When observing the website of a competitor, especially a foreign competitor that is doing well, we should observe the overall marketing list structure of the website, that is, how the competitor explains its products, company, or service to customers in terms of logic and page design. What is the difference between your website and that of your competitors in terms of expression logic, content materials, etc.

5. View website traffic data:

(1) Use https://www.similarweb.com to check website traffic data. Using this tool, you can roughly see how much traffic your competitors have each month, how long they stay on the website on average, how many pages they view, and how many people come in and leave. With this data, we can set our own online marketing assessment standards and the operating goals of our own website.

 Check competitor traffic data through SEMrush

I have written an article about analyzing competitors with SEMrush before. Students who are interested can check the historical articles on our WeChat public platform. SEMrush is mainly used to check the estimated traffic of precise competitors’ SEO. How big is the gap between us? If you have experience, you can estimate the monthly number of inquiries of competitors based on the precise word ranking position, competitor traffic, and industry product conversion rate.

(3) Check website traffic data through Ahrefs . Also check the gap between your website and your competitors.

6. Check competitor advertising data. Analyze the monthly adwords spending of competitors.

(1) Evaluate through Semrush’s Paid Search data. In Paid Search Positions, we can see what keywords our competitors are using, and in Ad Copies, we can see the competitor’s advertising slogans. These data can provide reference for our AdWords ads.

Use keywordspy to view competitor advertising data

This tool is currently more suitable for us to use because it does not require registration. You can see the approximate data, select the target country, enter the domain name of the competitor you want to view, and the data will be available. View the ad creative in ads, view the keywords in PPC Keywords, and find other competitors in competitors for further analysis.

7. Check the website’s external link data. There are many external link tools on the market. Here I recommend ahrefs and seo-spyglass. Try to use these two tools at the same time to combine the external link data. In addition to our own website, we should also pay attention to the external link data in the background of Google Webmaster Tools . For pictures, I will show the data of ahrefs, because I usually use ahrefs. Unless it is a website that must be the first in the industry, I must combine the data of the three tools.