How often should you post your stories on social media?

The general guideline for social media marketing you may have heard is to post about one to three posts per day for most accounts on most platforms. However, Stories is a little different because followers can’t click or tap if they’re not interested.

While there’s no set number for how many Stories you should publish per day or per week, the most important thing is to make sure every Story you publish has a reason and value.

Specific features of each platform that you should use

Instagram: 58% of people say they are more likely to buy a product after viewing it in their social media stories. In Instagram Stories, you can add content that you can also add to your posts, such as hashtags, locations, and captions, as well as content that is only available in Stories, such as stickers and music. Another useful feature that Instagram Stories has for businesses is the Highlights feature, where you can save your stories in an organized way under your Instagram profile. This allows your customers and followers to quickly learn more about your company directly on your social media page. As mentioned above, polling your followers on Instagram is a great way to get them involved.

Facebook: Facebook Stories look very similar to

Instagram Stories, and they appear at the top of your timeline. Just like on Instagram, you can make different types of Stories, such as photos, boomerangs, or videos. You can also add stickers, polls, music, and buttons to Facebook Stories – which is great for social media marketing.

LinkedIn: Overall, the Stories feature on LinkedIn is very similar to other platforms. LinkedIn Stories can be a great way for businesses to showcase their products and services in a more casual way. You can add stickers and mentions to your Stories.

Are you ready to start your first story?

If you’re ready to start creating your first story or fleet for your business, here are some tips to keep in mind Stop and think – if I’m clicking on my story, will this make me stop and watch?

Keep it simple! 52% of people want to see stories that are easy to understand. Don’t just copy and paste your stories from one platform to another. Just like regular posting, each platform has its own audience and posting style.