How it helps business
You are reading this text from a laptop, PC, phone or tablet. By the way, do you know why the interface of these gadgets is designed this way and not another? After all, it was you who made it that way. Or rather, not you personally (although, who knows), but the consumers of these products. UX research helps to understand what exactly users need. This is what we will talk about.
What is UX Research
It’s a risky undertaking to invest money into creating a product without understanding what the target audience expects from it and who these people are. Only after you study the needs, behavior, and experience of users can you create something truly useful, valuable, and unique. And this is where you definitely can’t do without UX research.Stands for user experience . Actually, this is the concept of this research: to study the experience and behavior of consumers. The goal of UX research is to literally get into the consumer’s head.
A Telegram database usually contains information about Telegram users, such as their phone numbers, usernames, or group memberships. This data is sometimes telegram database used for marketing, contacting people, or analyzing trends. But, gathering and using this data without clear permission can break privacy rules like GDPR and Telegram’s own rules, which don’t allow sending unwanted messages or collecting data without consent.
Why UX Research Is Necessary
As pompous as it may sound, UX researchers literally try to live other people’s lives – not the whole life, but only the part in which there is a place for the product being tested. “What you pay for and what you expect to get are not the same thing,” said Malcolm Forbes, an entrepreneur and part-time son of the creator of one of the most authoritative and famous financial and economic publications in the world. So, the main task of a UX researcher is to make sure that the consumer’s expectations and reality coincide.
Types of UX Research
The types of research vary depending on the stage of development. There are two types of research: quantitative and qualitative. They allow you to answer different groups of questions.Component 1. Observation – the name speaks for itself: to understand what the consumer needs, you need to observe his behavior. Component 2. Understanding – it is not enough to simply collect data about users – it is also important to interpret it correctly, and in such a way that it is understandable not only to the researcher. Component 3. Analysis – what kind of research would it be without summarizing the results? Recommendations to the customer and advice on solving existing problems – that’s what it was all about.
UX Research Methods
If you decide to organize a quantitative or qualitative how to create wikipedia external links? UX research, its author will most likely use one of the methods listed below. Why “most likely”? Because there are many such methods, and the description of each of them is a topic for separate articles. Therefore, here we will limit ourselves to the most popular ones.
Quantitative UX Research
A fast, accessible and easily scalable method. Allows you to collect a lot of feedback, analyze and draw conclusions about user behavior: how large-scale is the problem or trend in their behavior. It differs from the observation method in that the respondent performs a task – for example, find and order a women’s dressing gown with mother-of-pearl buttons (like in a famous Soviet film), and then tells whether it was convenient to interact with the interface. In fact, the usability indicator reflects how convenient, understandable and logical the interface is. Testing is carried out offline, sitting next to the respondent, or online via video link, with the respondent’s screen broadcast. Usability testing can be useful if a new product is being designed or an existing one is being improved.
Analysis of user metrics and behavior
Using analytical tools, such as Google Analytics or, they a complete list of unit phone numbers collect data on how users interact with an application or website: which pages they visit, how much time they spend there, what actions they perform. Based on this data, you can draw conclusions about which interface elements are of more interest or problems.
A/B testing
It helps to understand which version of the product works better and answer questions like: should your app have five menu items or just three? What is better to use on the main screen – a still image or animation? Is useful when you need to measure the effectiveness of changes and make an informed decision. In other words, the method works well when you need to choose one of the existing options. If you like, Keanu Reeves’ hero Neo in the cult film by the Wachowski brothers “The Matrix” also in some sense became a participant in A/B testing.
The respondent is asked to arrange cards with the names of objects into groups in the way that seems right to him. The cards can be virtual or real. The method is used to understand the user’s logic. For example, a team needs to design an online bookstore and correctly group publications. To do this, it is important to find out how the user thinks: from which section will he start to get acquainted with the site, where will he go next, by what principle will he search for the necessary book. Card sorting will help to find out and create a convenient site architecture.
