Google Shopping is a Google service that works as a virtual storefront. Physical stores and e-commerce sites display their products on the search engine! providing images and information relevant to consumers! such as store name! brand and price.
What is Google Shopping?
For stores! it’s a way to make all of their physical products available online. For shoppers! it’s an efficient way to see multiple options of the same product in one place and compare prices and offers .
Often compared to services such as Buscapé! Bondfaro and Zoom! Google Shopping ends up the threat is real: ai vs digital marketing agencies a great advantage as a price comparison tool precisely because it is already within Google itself.
Until recently! Google Shopping was a part of Google Ads ! Google’s advertising platform. This means that the service was entirely paid! following the Ads billing model! where advertisers pay only for clicks on the ad.
Since October 2020! however! as a way to mitigate the effects of the how the service works pandemic on commerce! Google has made part of the service free of charge .
In other words! it is still possible to run sponsored Google Shopping campaigns through Google Ads. But product listings via organic search have also taken up some of the space.
Just like paid ads on the results page (also called SERPs)! where sponsored links occupy the top and bottom of the page! and organic results are arranged in the middle
Google Shopping ads occupy similar spaces google shopping ads
However! unlike other ads! Google Shopping has an exclusive tab for products advertised on ao lists service. By clicking on the “Shopping” tab ! people will be able to view all the products that were found by the search engine.
In this tab! following the same ad display pattern as the results page! ads are displayed at the top and bottom of the page .
ads on google shopping in the shopping tab at the top of the page
All other ads that occupy the middle of the page are listed in that space organically . This means that advertisers have not paid to display their products there.