For many foreign trade people, how to do video marketing is a difficult subject. How to make a good video, what are the criteria for a good video, how to shoot and edit, what platform can’t be posted after editing, how to let more people see your video and achieve the final conversion, and how to measure the conversion, etc. These are all problems that must be faced. Today, Uncle Google brings you a complete set of video tutorials from creation to analysis, hoping to help friends who are about to or are currently doing video marketing.
This article is mainly divided into the following parts
A measurable video marketing plan
Video Production
Choosing the Right Video Marketing Platform
Video Marketing Tips
How to track and analyze video conversions
Contents hidden
1. A measurable video marketing plan
2. Video production:
3. Choose the right video marketing platform
1. A measurable video marketing plan
Before you officially start your video marketing campaign, you must develop a practical and measurable video marketing plan. This is the same as when we outline and draft before writing. A practical video marketing plan can not only allow you to carry out your work in an orderly manner, but also track the progress of video marketing and measure growth. More importantly, this plan can ensure that the video marketing goals are achieved.
Here are three suggestions for setting goals
Make your goals specific and tangible: Don’t set vague concepts like “increase engagement” or “increase subscribers” as your measurement goals. Setting specific numbers will make your goals much easier to achieve.
Feasibility of the goal: Every marketer wants to achieve their marketing goals as quickly as possible, but the goal of “accumulating 10 million subscribers in a month” on YouTube may be a bit too big and difficult to achieve.
Traceability of goals : When setting goals, the goals we set must be specific and traceable. Regardless of whether our goals are achievable, we can obtain solid data support and provide reference for future marketing activities.
Companies conduct video marketing for two purposes
Increasing audiences (fans) and achieving conversions . It is recommended that you first aim to increase potential customers and then achieve conversions. From video playback to conversion, there are more than 30 indicators such as viewing time, average viewing time, viewing rate, audience retention, click-through rate, user interaction, negative feedback, subscriber and fan growth, peak number of viewers, playback rate, and bounce rate. Huanxin believes that the following 6 indicators can be used as key measurement criteria:
Video Success Metrics
2. Video production:
After setting the marketing goal, the next thing we need to do is to create a creative video to achieve the goal. As we mentioned above, companies conduct foreign trade marketing for two purposes: to increase the audience or to achieve conversions. So when we select materials to make videos, the first thing we need to consider is:
Telegram’s architecture permits extensive data collection and analysis. The platform offers features such as channels and telegram database groups, which allow users to disseminate information widely and track engagement metrics. This data is crucial for businesses and content creators, as it enables them to gauge audience interaction and refine their strategies accordingly.
Who are your audiences?
How do you benefit your potential customers?
Starting from these questions, at least your marketing direction will not go wrong. The buyer’s purchasing process how will inbound marketing evolve in the future? generally goes through 3 stages:
01 Awareness stage : First, make the customer aware that he has a potential problem, or that he just needs this product.
02 Consideration stage : Then, the customer will study and think about the best solution to the problem and look for sellers.
03 Decision Stage : The cycle ends when the customer weighs, evaluates, and decides to purchase a product or service from a company
Therefore, our video marketing process is to meet the needs of customers step by step.
01 Awareness Stage
At this stage, customers realize that they have problems or needs and seek solutions. So what we need to do is to answer customers’ questions and guide them to solve problems with our own products or services. So the following video topics are more suitable for this stage:
Instructional Videos
Buyers are looking for helpful answers
To their questions, and through instructional videos, you can educate them on certain subjects while building brand awareness marketing list and positioning yourself as an expert. This will increase visibility and attract customers to your website.
Internet celebrity evaluation video
There are many influencers in the manufacturing or evaluation field on YouTube. Through recommendations from relevant professional influencers, you can establish connections with relevant audiences, enhance brand awareness and increase website traffic.
Commercials
Create relevant product and brand short videos through interesting and engaging storytelling techniques to increase brand visibility and popularity and increase website traffic in the shortest time.
Expert Interview Video
Interviewing internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find influencers in your industry and start discussions through live broadcasts or videos to increase your brand’s visibility and credibility.
02 Consideration Stage Buyers at this stage already know
Their problems or needs, so the focus of the thinking stage video is to provide solutions that meet their specific needs. The following topics will be favored by buyers at this stage:
Explanation Videos
This type of video mainly explains the product or service in a simple and friendly way. The general idea is to start with a specific pain point and then explain how the product solves it. Explanatory videos can not only solve the needs of potential customers well, but also play a role in screening qualified audiences.
How-to Videos
How-to videos provide useful guidance to customers in an interesting way. Videos can be in various forms, such as 3D animations or real-time recordings. How-to videos can not only solve customers’ problems, but also demonstrate the professionalism of the company, increase users’ trust in the product and promote sales.
03 Decision-making stage Customer Testimonials
Usually, customers will do a comprehensive investigation before deciding to buy. At this time, external evaluation of the company or product will directly affect the customer’s trust in the company. Customer recommendation videos can not only solve the problem of customer trust, but also improve the customer’s service experience and bring about an increase in conversions.
FAQ Video
FAQ videos mainly provide common problems related to products in a simple way and propose solutions to eliminate buyers’ purchase doubts. This type of video can establish high-quality connections with customers by eliminating customer doubts, enhance brand trust, and increase sales conversion.
Brand Story Video
Brand storytelling, in simple terms, is about showing your company, brand, team, and the values you represent. While demonstrating your company’s strength, videos also showcase human elements, enhance brand trust, and boost sales.
