If your company offers any type of service, continue reading this article to learn more about service marketing and the reasons to invest in this strategy.
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What you will learn about Service Marketing:
What is the Difference Between Service Highlight your
What are the Characteristics of colombia phone number library Marketing?
What are the Types of Service Marketing?
7 Steps to Applying Service Marketing
Frequently Ask Questions
What is Service Marketing?
Service marketing is a set of techniques that help encourage and convince leads or tips on how to write cold emails customers to choose a specific company and the services it offers.
This is a strategy appli to service providers , such as agencies, transport companies, cleaning and maintenance companies, among others. Therefore, service marketing is applicable to all those who sell intangible benefits, unlike a company that sells products.
If you know what the concept of marketing is, it is not difficult to understand service marketing. Philip Kotler , known as the father of marketing, explains that marketing is an administrative and social process in which people obtain what they ne through the generation of desire and value offerings.
This is exactly what service marketing is all about. In other words, it brings hindi directory actions to highlight the value and benefits of what the company offers, persuading consumers to make a choice whenever a ne arises.
This way, in addition to making your business the public’s first choice, you will have an easier time overcoming possible objections that may arise, especially the most common one: the price of the service.
What is the difference between service and product marketing?
What is the Difference Between Service and Product Marketing?
We know that marketing is an excellent tool for promoting and publicizing services and products, as well as helping to deliver value to satisfy consumers’ nes and desires, right?
However, services and products have different characteristics and therefore cannot be approach in the same way. Product marketing, for example, is appli to tangible items, while service marketing is aim at intangible, inseparable and variable items.