Greater visibility
This one is easy. After all, when we say that Google Shopping works like a virtual storefront , we are not exaggerating.
The purpose of this service is to connect those who sell with those who want to buy. In other words, Google Shopping highlights your store , showing that your brand exists and is relevant to those who want to buy the types of products you sell.
You may have heard a few times that Google is the most used search engine in the world. That alone is reason enough to make your presence felt there.
With so many people using Google, placing your ads on Shopping inbound marketing and b2b strategies, hand in hand increases the reach of your e-commerce .
Higher number of qualified leads
Lead generation is one of the challenges for all types of businesses. This challenge increases when we talk about generating qualified leads.
As Google Shopping is aimed at promoting more specific product information, such as images, prices and availability, the tool consequently helps to attract people who are already closer to the purchase decision .
Google Lens Integration
Google Lens is an image recognition application from Google. Through it, people can point i boldly recommend this cell phone camera at any object and get results from the search network and also from Shopping.
In other words, if your products are in Shopping, Google Lens is another way in which consumers can be impacted by your online store.
Access to performance data
Like other Google products, Merchant Center also helps advertisers measure the performance of their ads through comprehensive performance reports .
In addition, you can also receive useful tips and information to create better ao lists more efficient campaigns.
You may also be interested in:
How to Create Ads for E-commerce? See 6 Steps and Tips to Increase Your Sales.
How to do Content Marketing for E-commerce? Tips for Creating and Promoting.
E-commerce Marketing: 10 Strategies to Increase Sales in Your Online Store.
Strengthen your e-commerce
Google Shopping is another excellent way that Google offers you, who owns an e-commerce, to make sales and grow your online business.