CLS – Cumulative Layout Shift
This score measures the visual stability of a website’s pages by Google has chosen calculating the frequency of unexpected layout changes that occur while a user philippines telegram data is browsing. Examples include a page that moves unpredictably while you’re reading, a problem often caused by an image or video with the wrong dimensions, a problem with a font, an advertisement, or a widget that resizes incorrectly.
CLS data takes into account the size of a moving element along with its moving distance. A score less than 0.1 is considered good and poor if it is greater than 0.25 .
The impact of Google Page Experience on SEO
It can’t be stressed enough, but SEO is essential for the success of any website. Unfortunately, properly optimizing your site can sometimes be more complex than it seems, especially since Google regularly updates its algorithms.
Below, I explain how to adapt your site to Google Page Experience.
For site owners, this means it’s probably time to optimize your site by focusing on new signals . These are still scores to achieve, of course, and will have an impact on your page rankings.
More than ever, you’ll need to optimize your pages for these new parameters to maximize their ranking. This update has had a significant impact on organic search rankings, so don’t overlook these factors!
To date, Google has not yet released any information regarding the new factors and how they are calculated. However, the search engine has clearly stated that content quality will remain the most important factor, with user experience only becoming a deciding factor when many pages are similar in terms of relevance and content quality .
However, we know that while the SEO value of content that meets the EAT criteria does not change, Google Page Experience indicates that the emphasis is more than ever on mobile usability. The quality of a web page on mobile and the UX can be summarized in 4 main factors .[2]
1. Mobile ergonomics
Although there are many other quality factors:
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taking into account the different screen sizes and types of existing devices,
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ease of reading and interacting with content and visuals,
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the use of modern and available technology.
2. Loading
The loading time of a page or a website is support content marketing strategies to achieve better results. an undeniable performance factor . Performance includes both the time required to load the basic content of a page (text, buttons, etc.) as well as the time required to load heavier elements (images, animations, videos, etc.).
3. Accessibility
UX must include ALL users . Google therefore considers website accessibility to be essential and central. Good accessibility has several technical advantages that contribute to improving their ranking in search engines, such as descriptive links, alternative texts, videos including keywords, etc.
4. Intrusive elements
You’ve probably been interrupted by pop-ups while browsing a taiwan lead website, right? They’re usually designed to promote a sale or invite you to sign up for a newsletter. They almost always interrupt your browsing experience. Google agrees with users that this type of element diminishes the quality of the user experience. Websites that overuse this type of tool will be penalized.