Facebook and Google ads. Using third-party data has become impossible or very expensive. And there’s more competition in almost every e-commerce category. It’s also harder to track phone number list the performance of some paid acquisition efforts through Google Analytics. That leaves you with more unknowns, and that makes it harder to decide whether to increase or decrease your spending.
If you want to be successful and profitable as an e-commerce establish a safe and neutral environment business, you need a regular and consistent source of traffic. There is simply no other channel that equals email marketing when it comes to email.
Email Enjoys Huge ROI
Estimates vary, but email marketing enjoys an average ROI of 38-42x. Compare that to 1-3x on most paid acquisition channels and it’s easy to see why you need to invest in email marketing for your ecommerce business.
A huge percentage of the world is on email
Statista reports that there are over 4.3 billion people fresh list using email worldwide. That’s a potentially huge audience for your online store.
Most email users check their email every day.
In fact, it is said that 99% of email users check their email daily!
Email enjoys high engagement rates
With an average click-through rate in e-commerce often exceeding 2-3% and in some cases well above, email has huge engagement rates.