Hey Megan, it’s fantastic to have you with us! We would love to hear about your insights and expertise in email design.
I’m so happy to contribute:
I got my graphic design/digital arts degree and designed my very first email in 2008 while at a graphic design Belgium Email List internship. I laughed looking at it today because it looked awful! But I was very proud of it. From there, email graphics were always part of my responsibilities as the graphic designer on staff.
I never thought:
I would go into email full-time. At first, I From Graphic Design to Email Development hated it! That changed in 2017 when I joined the Harold Grinspoon Foundation as their Web and Communications Associate, a Jewish Non-Profit. I eventually became their Email Marketing Specialist as I fell in love with the industry and email design/development. I took their fledgling email program and built it up to many newsletters and other types of email communications per month.
How to speed up production:
S: Megan, you’ve got a lot on your From Graphic Design to Email Development plate as the person in charge of the email design system for three brands — Email on Acid, Mailgun, and Mailjet. That’s impressive! However, managing multiple companies’ email marketing can come with obstacles. So, what are some of the biggest ADB Directory challenges you’ve faced, and what have you done to overcome them M: The email design system covers even four brands — Email on Acid, Mailgun, Mailjet, and our newest brand InboxReady. It also covers three ESPs, though recently, we migrated everything down to one, which makes email development easier!
One of my biggest challenges;
is with Mailjet because we support the brand in four languages. That means any workflows being created need to be multiplied by four. So if we’re working on a four-email series, that means I have to code sixteen emails. I’ve sped up production a lot by leveraging the components in my email design system. I code the entire email in a component and use conditional logic to show the correct email in the correct file based on my language attribute. I use a lot of JSON to dynamically swap out information like links, footers, and CTA language.