When social media platforms first emerged, many wondered how they would make a profit, since most of them didn’t have any advertising or sponsorship . However, social media creators saw freemium content as a way to monetize social media as it grew in popularity and gained users .
One of the definitions of freemium is the following: a business model based on an offer of free services (free) combined with a package of more advanced or special paid services (premium) .
Many business model social networks
games and applications work thanks to this model , for example, LinkedIn , Facebook , Twitter , MailChimp , the famous games from the King company and a long mexico phone number library myriad of applications .
Linkedin freemium
blogf5.com
I think it’s a very suitable business model, as it allows the general public to understand and appreciate the usefulness of these applications (companies use it it hardly plays a role in google rankings as a test bed to see if the application works), and it allows many users to use them without having to pay. However, when they need more specialized use of these applications, they must pay a small monthly fee to use them.
Most games use premium mode when the player has no more lives left and wants to continue playing, between 10 % and 15% buy lives.
Major social networks have
also seen this freemium model as a complement to their advertising revenue stream . On LinkedIn, we can post to other users’ feeds , segmented according to our criteria based on their professional position, years of experience, company activity, age, etc. This will make sharing our content more effective .
You use it with sponsored content, from ao lists a fan page or company page , we can sponsor our publications by segmenting our target audience by age, sex, place of residence … we will only have to specify our budget and wait for our content to go viral .
Twitter has followed the same path, and thanks to its sponsored tweets, we can get our posts to reach a wider audience with a small budget .
