If you own an iPhone, chances are you’ve paid 79 cents to download WhatsApp at some point. And for a while, it even looked like WhatsApp would introduce a paid annual subscription. But after Facebook acquired WhatsApp in February 2014, you no longer have to pay for the app. However, Facebook paid a staggering 14 billion euros for the acquisition; the equivalent of more than 35 dollars per active WhatsApp user. That leaves a big question open: how will WhatsApp make money? In this article, the two most plausible scenarios and a few suggestions from my side. Mark Zuckerberg is welcome to read along.
The strategy that Facebook has used
A to monetize its platform from users and businesses in recent years is likely to be the way the social media turkey phone number library giant will monetize WhatsApp. That is, first build up user volume and then charge businesses for reach and customer contact.
Messenger Business the opportunity to communicate with customers via the Facebook Messenger app and to send them updates such as order details, promotional vouchers or updates on a shipping status. Sending push notifications via the Messenger app is also one of the business possibilities. This is of course extremely interesting for companies . The path that Facebook is taking with Messenger has the potential to develop into a whole new e-commerce branch.
WhatsApp and Messenger on the road to monetization
And Mark Zuckerberg has indicated that Messenger and WhatsApp will follow marketing list the same path to ‘monetization’. Companies will have significantly more opportunities in the coming years to reach new customers and get in touch with their users. And I think they are what does your brand sound like? auditory branding.willing to pay well for it. In addition: Facebook Messenger may already get a payment function in 2016, with which customers can pay for products from within the app. I can already hear the cash register ringing in the distance…