How can you show your existing, loyal customers how much you value them? Offer them exclusive promotions that you don’t offer to potential customers. Too often, companies hold their best promotions for new customers to attract them. And while this is understandable because you want to lower the barrier to entry, you also want to think about how to retain your best customers and show them how much you care.
Below are some examples of exclusive promotions for existing customers.
- Early access to new products or services: Give your trusted customers early access to new products or services. You may even want to let them be part of a beta group that helps you improve those products or services before you release them to the public.
- Free Samples: A little surprise in the box for existing customers can go a long way. Offer a free sample of a similar product or one that complements what the customer usually buys. You’ll be delighting your customer in a special way. Or, include a trial size of the product the customer buys and encourage them to share it c level contact list with a friend to extend their reach.
- Secret Sales: Offer sales only to your trusted clients. This will help you strengthen your relationship with the client and show how much you value their business.
- Vouchers or discounts: Provide customers with special vouchers or discounts when they purchase a certain amount from you. This can encourage the customer to buy more from you to reach a certain milestone or discount level. And, obviously, they help to encourage future purchases due to the urgency associated with vouchers and discounts before they expire.
3. Complementary partnerships
Partnering with companies that offer additional services can benefit your business through cross-selling opportunities. The customer benefits from being able to make a single purchase in a convenient location.
Additionally, it benefits the businesses you partner with, which can give you a strong position in your community as someone who supports other businesses. It’s a great way to meet new customers, serve them, and delight them in a unique way that your competitors may not.
Consider selling products from similar validating what you think is good (or bad) companies on your site. Or offer combination subscriptions with your service and another service that integrates well with your offering.
In this scenario, it’s a win-win for all three parties involved. Just make sure you set up the partnership in a way that truly benefits everyone involved, rather than being self-serving. Charging a partner a fee to list their products may be realistic if they don’t reciprocate. But if they do reciprocate, there’s no point in charging extra. The customer should get the convenience of the partnership, but you may also want to save a little to entice them into a larger purchase.
In some industries, it is harder to find non-competing products than in others. Be creative and think about what works best for your customers, because that is what partnerships are all about.
Building a customer-centric marketing strategy
Customer-centric marketing will help you meet prospects, convert them into customers, and retain them in the long run by delighting them with your outstanding services. If you are looking for resources to create a customer-centric marketing strategy that attracts, engages, and retains prospects and customers, schedule a free china Numbers consultation with New Light Digital .