Engagement Retargeting
Similar to website retargeting, engagement retargeting allows you to deliver messages bas on a series of actions on your website, landing page, or social page. This strategy is particularly useful for CPG clients because it can determine if a user is an engag visitor to your website. From there, you can craft your follow-up messages accordingly to remind them of the content they previously interact with.
Engagement retargeting can be done by creating an audience of users who have spent a certain amount of time on your site, download a recipe, look for where to buy a product, or other similar actions.
Display r irection
Impression retargeting allows you to retarget anyone who receiv an impression, meaning they saw your programmatic ad but didn’t necessarily engage with it. You’ll build a pool of users who receiv impressions and retarget them with additional messaging across different platforms using image pixels. This allows you to expand the reach of your marketing mix.
Listen/View R irect
If your marketing plan includes an awareness strategy, then listening or viewing retargeting is a valuable strategy. Audio, video, and connect TV (CTV) campaigns allow you to collect audiences who have listen to or view 25%, 50%, 75%, and 100% of your content. These user pools can then be us to deliver the next message in your marketing plan, depending on how much they interact with your awareness content.
Click R irect
With click retargeting, you can compile an audience bas on people who click on your ad, then re-engage them with another message and a strong call to action (CTA). Clicks from users are a qualifi indicator of interest in your brand, product, or service. You can also exclude people who have complet your desir action, which allows you to further qualify your click retargeting audience to those who ne further messaging to drive them to conversion.
Retargeting is generally a lower funnel strategy, so native and display are common channels us for retargeting ads. For example, with HTML5 display ads, you can serve customiz content that is relevant to what the user has previously view . With programmatic, display ads will provide good conversion data to support performance. Depending on your messaging and how you want to use your retarget audience, you may also want to use other channels, such as CTV or programmatic audio.
