Yes, people do click on Google’s pay-per-click (PPC) ads. Some users quickly skip over these ads. But on a typical day, Google still Do People gets millions of clicks on PPC ads, as evidenced by the revenue that Google’s parent company (Alphabet) makes each year.
In the first quarter of 2022, Google ads slovenia business email list generated $54.7 billion for Alphabet , or 58 percent of the company’s total revenue. And Google’s ad revenue is growing. During the same period in 2021, Google’s ad revenue was $44.7 billion.
If people stopped clicking on Google ads, you wouldn’t see these results. For many clients, the hesitancy to run Google PPC ads stems from a lack of understanding of the strategy behind using these ads and a misunderstanding Do People of organic and paid search activity.
Organic and paid activity in search engines
Many companies believe that consumers does qualtrics think finance is important trust organic search results more than paid ones, and that they will skip ads to get to organic results. However, a study by Smart Insights found that only 28% of people believe that organic results are more trustworthy than paid ones.
While some people do skip Google ads, it’s not bgtb directory as common as some companies believe, and the reasons for this vary.
Another point of confusion for some Do People people is the difference between SEO and PPC. Many people think that these terms are interchangeable and because they have invested in SEO, they believe that they do not need to invest in PPC.