See what you will learn with the 27 classes that the platform makes available for this course:
How Branding works with the different brand elements (naming, logo, slogan, packaging, etc.);
How market research for Branding works (uses, types, formats and insights);
Learn what brand positioning is (methods and application) Discover strategies
lass=”yoast-text-mark” />>Understand how the digital revolution has chang brands (new logic and dynamics);
Presentation of different examples and case studies.
lass=”yoast-text-mark” />>The course ensures that, after working on the lessons taught, you will be able to canada phone number library conscious and unconscious connections between the brand and the public.
MasterClass: Branding by Jeff Bezos
Jeff Bezos, the founder of Amazon, shares his vision for building a lasting and relevant brand . The course focuses on long-term concepts,. The importance of putting the customer at the center of everything, and the strategies that have help . Amazon become one of the most valuable companies in the world.
The MasterClass offers a deep dive into Bezos’ methods for building . A company culture and brand that resonates comparison tables with aawp with consumers. The course is divid into several lessons, including topics on “How to Start a Brand,” “Customer Focus,” “Long-Term Vision,” and “How Big Ideas Become Powerful Brands.”
The course is part of an annual MasterClass subscription. Which costs around R$850 per year , offering access to all courses on the platform. Approximately 6 classes, with a total of 3 hours of content.
LinkIn Learning: Strategic Branding
This strategic branding course focuses on developing an effective branding plan . Ideal for those who agb directory already have a foundation and want to learn how to develop a strategic brand that is relevant in the competitive market.
Includes modules on brand differentiation, brand perception, the importance of strategic positioning and creating a strong value proposition.
How to develop and implement an effective branding plan, building a differentiation strategy , the importance of consistency in marketing and branding, and how to measure brand success over time.