To bid farewell to the year, I have decided to dedicate this post to something as essential as the major differences that exist between marketing 1.0, 2.0 and 3.0 , and why the latter is taking over the other two in most companies and markets .
MARKETING 1.0
: It is classic marketing , transactional marketing, characterized by:
It is unidirectional , from the seller to the buyer.
Developed in traditional media (radio, television, press…)
Sells only products or services.
Product Differences between -centric
The company is only concerned with making a profit ( maximizing income and expenses) .
MARKETING 2.0
: It is a more evolved kuwait phone number library marketing , the so-called relational marketing, characterized by:
It is bidirectional . from the seller to the buyer and vice versa .
Developed in traditional and interactive media
Sell products but the three ways to check most important thing is the consumer-company relationship
Focused on relationships ( lasting and quality ).
The company cares about the needs of the consumer.
is marketing focused on social responsibility , characterized by:
It is multidirectional
taking into account the multiple stakeholders that interact with the company (suppliers, customers, public bodies, employees, etc.)
Developed in interactive media
Create a better , more sustainable and rational world .
Focused on the mission , vision , values and providing relevant information to the client.
The company cares about the malaysia numbers list environment in which it operates (with corporate social responsibility or CSR)
Finally, I would highlight marketing 4.0 , the so-called marketing of the future, because it will focus on predicting consumer needs , with personal communication , encouraging product customization , where the analysis of large amounts of information will be essential to understand trends ( Big Data ) and developing 360 marketing , where all business aspects will be important to generate an unbeatable consumer experience.
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