The “Shopping” tab also offers useful features for people who are searching for products! as it has filters such as price! colors! sizes! categories! brand! among others.
Another particularity of Google Shopping is that! in addition to being able to be access! directly through the search engine! the service also has its own page .
There! even before the person does any search! Google already provides some suggestions bas! on that person’s recent activities .
Google shopping page
Google Ads is Google’s paid advertising platform focus! on serving small! m!ium and five benefits of a recruitment agency businesses in various niches that want to promote their products or services on the search engine.
Through this platform! advertisers can set up their marketing campaigns for both the search network and the display network. It is also where they can run remarketing and video campaigns on YouTube.
Google Shopping! in turn! is a service that can be us! within Google Ads (for paid advertising campaigns) or how did the start of the challenge go through the advertiser’s product listing! previously register! in the Google Merchant Center (for free advertising campaigns).
In addition to the difference in the position of paid and unpaid ads that we explain! earlier! it is also important to note that free Google Shopping listings are only visible when people click on the “Shopping” tab.
Ads on the search page are reserv! for campaigns via Google Ads! as you can see in the ao lists below.
Google shopping via google ads serp position
Another important difference is how Google determines when to show your ad.
Traditional ads on Google Ads participate in a keyword auction ! while Shopping ads are display! according to the product data provid! when registering the product in Merchant Center.
For these and other reasons! Google Shopping is ideal for retailers and online stores ! as it is a service that was design! to serve this business model primarily.