What is the difference between lead generation and lead nurturing? Explaining the meaning and benefits

If you are a marketer, you have probably heard the words “lead generation” and “lead nurturing” at least once.

Unless you accurately understand the meaning and role of each word, and how it is important to connect them to your sales activities and marketing strategies, it will be difficult to maximize the effectiveness of each definition.

In this article, we will introduce the differences between lead generation and lead nurturing, explaining their meanings and benefits, as well as key points for successful implementation and success stories.

The purpose and role of lead generation and lead nurturing

First, we will explain the purpose and role of lead generation and lead nurturing.

We will also explain the meaning of the marketing term “lead” and the differences in definitions, so be sure to remember them.

What is Lead Generation?

Lead generation refers to the activity of acquiring potential customers who have the gambling data turkey potential to become customers for your company’s products or services.

In this case, the information does not refer to an unspecified number of customers, but rather to individuals and companies who are interested in the company’s products and services.

For example, attending seminars and exhibitions to increase the number of people who show interest is also an example of lead generation.

What is Lead Nurturing?

Lead nurturing is a technique for nurturing more the future of ai bots: expert opinions and research results promising (= high probability) customers from among the potential customers (leads) identified during. The lead generation process, and increasing their desire to purchase.

In recent years, rather than relying on traditional methods such. As face-to-face sales and sales solicitation, a new sales style has been developed that aims. To build medium. To long-term relationships of trust by utilizing marketing automation (MA), a tool that visualizes. And automates marketing tasks in customer development, and by establishing inside sales departments.

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What is the marketing term “lead”?

In marketing, the term “lead” refers to a potential customer. But the definition currently varies depending on the company and department involved.
In B2B marketing in particular, the term is generally used in a broad sense.

There are two methods for generating leads: outbound and inbound.

The outbound approach refers to planning external initiatives such as exhibitions and seminars, and approaching and appealing to visitors.

In contrast, the inbound approach refers to measures and mechanisms That aim to enrich company-owned content, such as owned media and e-mail newsletters. And continually provide useful information to leads, encouraging them to make inquiries.

With the spread of social media and. IT tools, it is believed that active systems such as inbound methods have a higher marketing effect than passive measures. And many companies are introducing inbound lead generation methods.

In order to link this to lead generation and lead nurturing. It is necessary to create a better sales list from the stage of making contact with new customers.