Before I dive into the stats and do’s of email gamification, let me, in a few words, define gamification: Gamification is the process of applying typical game-like components—like point systems, rewards, and competitions—to non-game activities in order to encourage engagement with your product or service.
How we began our journey:
with email marketing gamification A few years ago, we were inspire by a fabulous report, titled “Making emails fun,” by Chris Vasquezfrom AWeber and Antigua and Barbuda Email List Nicolas Garnier from Mailjet. We were also inspire by “Reality Is Broken,” a bestseller by Jane McGonigal, to give email gamification a try and eventually investigate the topic more thoroughly.
We rushed to design our first gamified emails:
This is the first email that we sent out. It was dedicate to Easter. Recipients had to collect figures hidden behind choco eggs and then summarize these figures and enter their sum to get a discount code if the sum was correct. They would see the “Try again” notification if the sum were incorrect. Our recipients stated that they liked the game. Of course, one email isn’t conclusive, so it encouraged us to send more emails with game elements.
What we learned from :
After the first email was successful, we built a series of Quizzes where recipients were suppose to take short quizzes, solve puzzles, and tackle crossword puzzles. ADB Directory This series also saw some success, so we decided to thoroughly investigate how and when gamification works by using it on different occasions. Our games performed well for us, a SaaS product, and our clients whom we helped build some gamified emails in the B2C and B2B industries.
Results of this series:
it increase brand awareness; ur games were widly spoken about in email marketing communities. Gamification in email marketing helps go viral EBOOK ltimate Guid to Email Gamification Write your email One of our most recent games is the game dedicate to Valentine’s Day game. Subscribers needed to find three vertical or horizontal words related to email marketing, email templates, and Stripo in order to see what kind of Cupid they are and receive a promo code.