If you’re looking to promote your products and reach more potential customers, a shopping campaign can be an effective way to do so. A shopping campaign allows you to showcase your products directly within search results, displaying product information and images to entice shoppers to click through to your website. In this article, we’ll walk through the steps you need to take to create a shopping campaign. Step 1: Set Up a Google Merchant Center Account Before you can create a shopping campaign, you need to set up a Google Merchant Center account. This is where you’ll upload your product feed, which contains all the information about the products you want to advertise. To create an account, simply go to the Google Merchant Center website and follow the prompts to sign up. Once your account is set up, you’ll need to create a product feed.
Your product feed should include
Details like product title, description, price, and image URL. Make sure to keep your product feed up to date with any changes to your product offerings. Step 2: Create a Google Ads Account To create a shopping campaign, you also need a Google Ads account. If you don’t already have one, head Brazil Phone Number List over to the Google Ads website and sign up for an account. Once you’ve created your account, you’ll need to link it to your Google Merchant Center account. Step 3: Set Up Your Shopping Campaign With your Google Merchant Center and Google Ads accounts set up, you’re ready to create your shopping campaign. Start by logging into your Google Ads account and clicking on the “Campaigns” tab. From there, click the plus sign to create a new.
There are two options
Standard Shopping” and “Smart Shopping.” Standard Shopping campaigns allow you to manually set bids for each product group, while Smart Shopping campaigns use machine learning to automatically optimize your bids for maximum conversions. If you’re new to shopping campaigns, it may be best ADB Directory to start with a Standard Shopping campaign. Step 4: Set Your Campaign Settings Once you’ve chosen your campaign subtype, you’ll need to set your campaign settings. This includes things like your campaign name, budget, and bid strategy. You’ll also need to choose the countries where you want your ads to be displayed. When it comes to bidding, there are a few different options. You can set a target cost-per-click (CPC), a target return on ad spend (ROAS), or let Google optimize your bids for maximum conversions.
