In the world of digital marketing, most businesses focus their attention and resources on advertising on Google. While Google AdWords is undoubtedly the dominant player in the PPC advertising market, there is another platform that shouldn’t be overlooked: Bing Ads. Bing, Microsoft’s search engine, has been around for over a decade and has steadily gained market share over the years. In fact, it currently has around 6% of the global search market share and powers Yahoo’s search results. Here are some reasons why businesses should consider Bing marketing as part of their digital marketing strategy. Access to a different audience While Google may have a larger share of the market, Bing still has millions of users that may not be reached through Google. According to Microsoft, Bing’s audience is more affluent and educated than Google’s, with a higher percentage of users over 35.
This makes Bing a great
Platform to target an older and more affluent demographic. Chat may be overlooked by businesses focusing solely on Google. Lower CPC and less competition One of the biggest benefits of advertising on Bing is the lower cost per click (CPC) compared to Google AdWords. Bing Ads typically have a lower Canada Phone Number List CPC than Google AdWords, which means that you can stretch your advertising budget further. Additionally, Bing Ads tend to have less competition, so your ads are more likely to be seen and clicked on by your target audience. Integration with other Microsoft services Bing Ads are fully integrated with other Microsoft services, including Microsoft Office, Windows, and Xbox. This means that businesses can target their ads to users based on their Microsoft account activity, such as search history, emails, and app usage.
This integration provides an
Opportunity to reach an engaged audience that may be more likely to convert. Greater control and customization Bing. Ads offer greater control and customization options than Google AdWords. For example, businesses can target ads based on the time of day, day of the week. Wnd location. Additionally, Bing ADB Directory Ads provide more granular targeting options, such as targeting users based on their device or browser. This level of customization allows businesses to create. More targeted campaigns and improve their ROI. Conversion rates While Bing may have a smaller audience than. Google, it has been shown to have a higher conversion rate. According to a study by Search Engine Watch, Bing. Ads had a 9.1% conversion rate compared to Google AdWords’ 7.5%. This higher conversion rate can be.
