The general guideline for social media marketing you may have heard is to post about one to three posts per day for most accounts on most platforms. However, Stories is a little different because followers can’t click or tap if they’re not interested. While there’s no set number for how many Stories you should publish…
What’s popular? What’s not? What’s working? What’s on the way out? What’s the latest development in the world of B2B marketing? We may not have all the answers, but we’ve done some research, called some great resources, and compiled a list of B2B marketing statistics for 2022 and beyond. If you need to convince your…
For many customers, their first interaction with a brand is on a mobile device, so creating a great mobile customer experience is key. In many cases, we use our phones first, especially when we’re out and about. Even when we’re at home, we often check our phones while watching TV, cooking, exercising, and more. Chances…
You risk giving your customers an impersonal experience and potentially driving them away. Delivering your message to your customers in context, or more precisely, finding the right “mobile moment” is everything. The more brands can segment mobile consumers based on in-app behavior, purchasing patterns, and usage—ideally based on individual customer IDs—the more success they’ll have…
A retargeting strategy is an important part of your media plan. Retargeting allows you to serve online ads to users based on their previous intent-based actions on the web. It’s an important tactic for moving users down the funnel toward conversions or other desired actions. To create a truly successful retargeting strategy, you need to…
As it aims to move customers through their marketing journey. But you can experiment with it. For example, try using engagement retargeting to further engage your audience and provide them with offers or messages that increase interest in brand loyalty and engagement. Dynamic Redirection for E-Commerce Dynamic retargeting is a strategy that’s particularly useful for…
Similar to website retargeting, engagement retargeting allows you to deliver messages bas on a series of actions on your website, landing page, or social page. This strategy is particularly useful for CPG clients because it can determine if a user is an engag visitor to your website. From there, you can craft your follow-up messages…
Marketing manages the sales process of potential buyers for a company and its products and sales. Social media has fundamentally changed this model. Today, most companies leverage social media to increase brand awareness. For marketers, social media is a channel to drive engagement with marketing content. But it comes at a price, literally. Companies that…
In today’s social media-driven world, the way we communicate with one another has changed dramatically. Gone are the days of passing notes in class or calling a friend, now you can share your thoughts and feelings with everyone you know with just a few taps on your phone. But how do you make sure your…
Between endless selfies and the occasional cat video, people spend a lot of time thinking about themselves and their own posts. So why not give them the opportunity to guide the content you use? For example, instead of just reposting every new blog post on Twitter without showing your followers who wrote it or what…
It happened: Google has restricted the creation of new accounts for Russians – it is no longer possible to register an account with a Russian phone number. This information to TASS by the Russian Ministry of Digital Development. We recommend that everyone urgently create backup copies of documents on Russian services and also take…
