found glimmers of positive signs. Some channels were accurate cleaned numbers list from frist database close to our break-even point, so we thought we could optimize those efforts to help us be profitable, or they were profitable immediately.
This gave us not only our North Star metric for our ecommerce email efforts, but also our North Star metric for our business as a whole. We obsessed over this metric, found channels that would work, and started growing our email list rapidly.
Over time, the business started to grow and become profitable. Eventually, it was acquired by a competitor, given the consolidation and the fact that we were working on a number of other businesses. But the lesson was learned.
Email marketing is essential
to the success of an e-commerce business. Everyone knows that. But knowing how much an email subscriber is worth is the key to success in e-commerce email marketing and establish a safe and neutral environment almost no e-commerce business knows how much an email subscriber is worth to them.
It’s been over a decade since
we started CellarThief and we’ve gone on to do very different things. However, I now help run Hello Bar. Hello Bar is a company that has been around for over a decade. The platform has had over 700,000 websites using it, but one of our most successful clients are e-commerce companies.
Many of these companies use Hello Bar in their ecommerce email marketing strategy and workflow to help drive subscribers. I wish I had used Hello Bar back in fresh list the day with CellarThief. It would have made our lives easier and the business much more profitable. I look at what Hello Bar does for some of our ecommerce clients and think back to how we would have used it at CellarThief.