One of the best practices for welcome emails is to craft them in a way that aligns with your brand identity and maintains consistency across the different media you use. To do this, make sure to maintain the same tone of voice across your website, social media, and other channels. Use your logo, brand colors, style, fonts, and anything else your audience associates with your brand.
Set clear expectations and outline next onboarding steps
Now let’s talk about the content of peru phone number library your welcome email. It’s obvious that you want to give a warm welcome to your new subscriber or user in your welcome email. But you’re probably wondering, “What else should I include?”
As a general rule, don’t overwhelm your what is a briefing for influencers? readers with too much information. Share only the essential information they’ll need. People like to know what to expect and whether your content will be worth their time. Set clear expectations and guide your subscribers through their journey with your brand.
You can outline the types of tips, news, or offers they’ll receive in your email campaigns, and how often they can expect to hear from you. It’s also a good idea to include next steps in onboarding, such as exploring your site or directing them to a specific page or blog post.
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Add value
If you have something valuable to offer, now is the perfect time to share it. For example, if you are a style consultant, a subject line like: “Welcome aboard! Here’s your free guide to fall fashion!” would be great.
Depending on your business, you can send out a variety of freebies: a discount code, an exclusive podcast episode, a downloadable guide, a reminder, design samples. If you’re a small business owner, an invitation to join a loyalty program might be enticing and engaging for new members.
Invite to connect outside of email
Welcome emails can be part of a larger, integrated marketing strategy. Use them to invite subscribers to connect with you outside of email by integrating your social channels into your emails. Encourage recipients to follow you for more news, updates, or promotions.