Black Friday has arriv! in Spain with unusual force and more and more chain stores and hypermarkets are using this name to kick off the Christmas shopping season .
Black Friday is celebrat! in the US on the Friday after Thanksgiving Day and is the kick – off for Christmas shopping.
Black Friday is the day with the most sales in the US of the year ! hence its tremendous impact on businesses .
In Spain Christmas shopping a large number
of retail chains (El Corte Inglés! Inditex! Amazon! Worten! Vodafone! Mango! Blanco! Decathlon! etc.) have join! this Black Friday with offers ranging from 10% to 40%.
I think this day is very important malaysia phone number library from a marketing perspective because they’ve been able to bring the American concept to the Hispanic market ! convincing consumers of the benefits of their steep sales model! similar to our January or summer sales ! but concentrat! in what was the status of your niche website at the end of the challenge? four days! from Friday to Cyber Monday ! the day of online sales . In Spain! this year marks its fifth !ition! with a 35% increase in participating businesses .
Spanish businesses have seen
this celebration as a way to increase their sales at a time when there is still not much movement ! since we have to keep in mind that we Spaniards like to leave Christmas shopping for the eve .
The factors that have influenc! the rapid adoption of this event have been: its temporary nature ! as it only lasts one day but in Spain has been extend! to three or four days ao lists depending on the store; the differentiation with a somewhat strange name whose origin could come from the change in color of the stores’ accounts when they go from r! to black or from the flood of people and cars that occur on the streets in the Unit! States; the economic crisis that has l! to the emergence of new sales ideas; the strong advertising of the chains; the globalization of the purchasing processes and information …