Direct competitors offer the same products and services as you! but with different benefits for the customer: one competitor has various promotions! another has a product guarantee! a third has fast delivery! and so on.
But there are also indirect competitors. They whatsapp number list have similar products and services! but they solve the client’s problem differently.
Imagine that you are the owner of a pizza shop that delivers pizza. Your competitors will not only be direct competitors – other pizza shops – but also restaurants!
Burger joints and other food service establishments that deliver food to your home.
In this case! the winner is cloudways runs its own affiliate program, the one who has dish designers on the site! healthy food on the menu! bonuses for ordering through the site or app! etc.
Copy competitors’ ideas.
Taking into account the experience of competitors will help to avoid their mistakes. But blind copying can harm the project: sections! catalog search engine optimization mails structure! filters! product range and other components of the competitor’s service will most likely not suit your project and as a result you will have to r.esign the site from scratch.
To prevent this from happening! be sure to conduct a pre-project analysis before developing a website.
Do not update analysis results.
Without understanding what direction to develop in! what to do to please consumers and improve the product! where your competitors are moving and what their promotion strategy is! it is difficult to plan the promotion of your own project. Monitor the achievements of your competitors and regularly update the analysis results.
The method is suitable for both micro-businesses that cannot spend a lot of money on analytics but want to evaluate the effectiveness of advertising! and large companies with many advertising channels and a large budget.