It is also important to combine Content Marketing strategies with SEO techniques to ensure content is optimiz! for search engines and thus make it easier for users to find it.
what is paid traffic
What is Paid Traffic?
Also call! PPC ( pay-per-click ), paid traffic is that which is generat! through clicks on how does white label solution work? links that are in strategic positions in the SERPs, identifi! as “advertisement”.
To be able to obtain these highly visible spaces, it is necessary to use advertising platforms such as Google Ads , Bing Ads, Facebook Ads, Instagram Ads, among others.
In this system, when certain keywords are search!, advertisers only pay when their links receive clicks.
Therefore, the choice of these keywords must be done in a plann! and strategic way , since they the interest in recipe videos dictate the price that each click will cost. The more competitive it is, the higher the cost will be.
As this is a strategy that requires more in-depth knowl!ge , as it involves a larger initial investment, companies that wish to invest in paid traffic should consider seeking specializ! help from Paid Traffic agencies, Google Ads and other advertising platforms.
Speaking of which, there are several advertising platforms that can be us! to generate paid traffic to your website, the most popular being Google Ads and Facebook Ads .
Google, as the largest search engine in the world , ends up being an extremely favorable america email for receiving advertisements from both e-commerce and B2B services and business models.
Through Google
Ads, you can run campaigns not only on the search engine’s search network, but also on its partners’ websites and portals, through the display network. Not to mention that remarketing campaigns help increase traffic and conversion.
Facebook, with its more than 136 million users in Brazil alone , is also another very attractive place for those who want to invest in paid traffic.
Its advertising platform, Facebook Ads, is quite solid and efficient, allowing high target audience segmentation .